In response to Lindt USA’s request for a highly-targeted sampling program – one that would reach 500,000+ affluent chocolate lovers in major markets nationally – the agency developed a proprietary influencer platform called the Lindt “Dream Center Network” (DCN) Affiliate Program. At its core, the DCN approach involved the identification, recruitment and administration of a voluntary collection of non-traditional business partners that each agree to distribute complimentary sample bags to their patrons on Lindt’s behalf. The strategy was to select locations that cater to the target audience – and let trusted providers turn their patrons into true believers. From spas and clothing boutiques to jewelry stores and premium car dealerships, the thoughtful selection of “Affiliates” ensured that strong, supportive emotional forces surrounded each Lindor Truffle trial experience, including: “Referral” (a suggestion from a trusted source); “Surprise Gifting” (the receipt of an unexpected delight, and the sense of indebtedness associated with such an offer); and “Pampering” (an extension of the “indulgent” premium experience at the core of their visit to each business). “Dream Center Network” Sampling Program LINDT As statistics continue to illustrate the growing incidence of childhood obesity, our nation continues to struggle to address and combat this dangerous and costly epidemic. Celebrity Chef and Activist Jamie Oliver is working to change attitudes and behaviors – nationally and in “at risk” communities. His Emmy-winning reality program – Jamie Oliver’s Food Revolution – documents his efforts to transform student perspectives on food, cooking and nutrition while advocating for menu changes at the school department level. To support this mission, emg3 operates and manages the Jamie Oliver Food Revolution Mobile Kitchen Classroom, a custom-designed mobile education platform that teaches kids about cooking and nutrition. Made possible by a grant from TED and through the generous support of corporate and foundation sponsors, the Mobile Kitchen Classroom gives the national “revolution” strong local reach. Food Revolution Tour JAMIE OLIVER Given the federal government’s continuing focus on the future of healthcare, electronic health records (EHR) have become part of the national dialogue. As a leading provider of support services to 165,000 small practice physicians, Quest Diagnostics is uniquely positioned to help physicians overcome implementation challenges, qualify for federal incentives and enjoy the benefits of its industry-leading EHR, called Care360 EHR. The problem? How to deliver expertise, tools and demonstration resources directly to these small practices? The solution? The “Care360 EHR Road Test,” a custom-designed mobile education platform that leverages cutting edge tools (including a “Virtual Physician” hologram) and dynamic content (delivered through a creative Content Management System) to put local physicians in the driver’s seat – and Quest Diagnostics on the road to increased physician access and corresponding sales. Care360 EHR Road Test QUEST In an effort to promote its “Stylelist” fashion portal during Fashion Week, AOL asked emg3 to deploy a temporarily-customized mobile makeover experience at a high-visibility location in Manhattan. Working on a very short timeline, a leased commercial bus was secured and customized (from interior styling stations to an exterior wrap) and used to stage complimentary makeovers, distribute free gifts and provide access to AOL tips, experts and online resources. Upon completion, the bus was returned in its original condition – and approach that allowed AOL to make a “splash” without incurring the traditional expense of mobile marketing. “StyleList” Mobile Experience AOL Like many companies, AutoNation – one of the largest car dealership networks in the country, boasting hundreds of locations and tens of thousands of employees – works hard to keep its employees healthy and happy. At the center of its employee health efforts, AutoNation conducts annual Health Risk Assessments (HRAs), which requires the completion/incorporation of test results from various health screenings. As a company managing a nationally-dispersed employee base – operating from worksites that offer little room or privacy for traditional onsite screenings – AutoNation turned to emg3 to develop a “mobile solution” to overcome these challenges. The AutoNation “Know Your Numbers” Mobile Health Program leverages a customized-designed Mobile Health Vehicle with integrated screening stations and a highly-trained crew to deliver testing in dealership parking lots on a touring basis. Originally designed for employees, these visits also double as a unique complimentary service for premium customers, taking AutoNation’s reputation for customer services to an even higher level. “Know Your Numbers” Mobile Health Program AUTO NATION All-Star Jam Session In an effort to raise awareness of diabetes and maximize fan support for ongoing research and advocacy efforts, the American Diabetes Association, Sanofi Aventis and the NBA asked emg3 to design and manage an interactive experience at the “NBA Jam Session,” an immersive fan experience staged in conjunction with All-Star Weekend. Featuring both traditional (pop-a-shot) and contemporary (Microsoft Kinect) activities with onsite prize and giveaway opportunities, the “Dribble to Stop Diabetes” areas maximized booth traffic while strengthening fan awareness and support. ADA/NBA McKesson, a Fortune 100 corporation and a leading pharmaceutical distribution company, asked emg3 to develop and manage a mobile diabetes screenings tour in support of the Health Across America: Pharmacists Partnering in Diabetes Care campaign, which aims to spotlight the important role that community pharmacists can play in supporting the early detection and day-to-day management of diabetes. The mobile campaign - comprised of a fully-branded Mobile Health Vehicle - delivered free diabetes screenings including glucose, blood pressure, and Hemoglobin A1c tests to patrons across the country. Supported by additional media (tour-specific television and newspaper advertising, PR, and appearances by National Spokesperson Erik Chopin, Season 3 winner of NBC’s “The Biggest Loser” ), the tour also served as a unique marketing platform for several supporting brand sponsors. Overall, the Health Mart Health Across America tour helped make Health Mart's brand slogan - "Caring For You and About You" - much more than words, and helped showcase the critical role that independent pharmacies play in the communities they serve.CLICK ON IMAGES FOR SLIDESHOW Health Mart Health Across America McKesson RELATIONSHIPS Harley-Davidson Motor Company, the iconic American Brand, asked emg3 to help them design and fabricate a New Product Trailer that would serve to showcase their extensive line of motorcycles as well as Motor Clothes, Parts & Accessories and all the customizable features that make Harley-Davidson one of the most sought after bikes on the planet. Seeking to create an event environment that allowed them to "Flex" the branding and set elements as needed to target their expanding markets, emg3 developed an environment that was open, inviting and recreated an almost retail store experience that was very modular in concept and design. Look for this exciting, rolling exhibit as it travels across the USA.CLICK ON IMAGES FOR SLIDESHOW NEW PRODUCT "FLEX" TRAILER HARLEY-DAVIDSON Ignorance means little or no awareness of a brand or product. This is the “natural” state of emotional investment. With Awareness, the audience understands that a brand/product exists, but has limited information of attributes. Interest comes when the audience makes his/her first, basic commitment to a brand – to collect additional information or participate. Education is when they have taken the initiative to learn about the key features and benefits of a product(s). Knowledge gained leads to the next level, Trial of a product to experience the benefits firsthand. The highest level, Usage illustrates a strong brand/audience connection supported by real (and ongoing) financial investment. When viewed as a continuum, increasing LEI becomes a key catalyst and necessary foundation for regular product purchase (RPP). LEVELS OF EMOTIONAL INVESTMENT PORTLAND PRESS HERALD RETAIL MOBILE SPORTS & ENTERTAINMENT TRIAL HEALTH & WELLNESS GREEN emg3 has a full in-house Creative Team that excels in award winning event design, development and production. Utilizing hi-end 3D software and other tools, emg3's team creates rich, detailed, three-dimensional event environments and event sets. This capability gives our clients the opportunity to review and even walk-through their events long before they ever go into production. From vehicle and event set design to the creation of compelling content for multi-media presentations, this capability brings a client's brand to life. 3D/CAD CREATIVE emg3's in-house Creative Team has a proven record of designing and producing award winning events. Here is just a small sample of some of the GREAT work we have done for our clients both past and present. You will find events from the smallest of programs to largest productions in the industry containing everything from buses to blimps, RVs to race tracks, tents to tables and everything in between. CREATIVE GSK approached emg3 to develop a trial/sampling program that would introduce consumers to the unique tooth brushing experience that is “Extreme Clean.” To do so, emg3 designed a custom-built “mobile sink” – a stylish mini-mobile platform housing several semi-private tooth brushing stations. From décor to waste water management, emg3 kept both form and function in mind in the development of this unique asset. When utilized at major fair and festival events, the “mobile sink” became the center of a unique onsite experience that combined emcee engagement, tooth brushing demonstrations and literature/coupon distribution to drive awareness and traffic. And once onsite, an exciting and education “surprise” awaited consumers – a unique theater space inside the “mobile sink” offered a virtual tooth brushing experience and a chance to win great prizes. Through these integrated elements, “Extreme Clean” successfully differentiated itself from its competitors.CLICK ON IMAGES FOR SLIDESHOW EXTREME CLEAN AQUAFRESH 3D/CAD In concert with a planned re-launch of its private label credit card offering, HSBC/Kmart retained emg3 to plan its in-store credit acquisition efforts. In close collaboration with client representatives, emg3: Analyzed store traffic patterns and made staffing recommendations; identified staff selection criteria and provided recruitment recommendations; developed customized training materials comprised of hard copy, video and electronic media; designed and sourced tabling event elements; and provided general consultative support for client acquisition efforts. CLICK ON IMAGES FOR SLIDESHOW KMART REWARDS CARD AQUISITION CONSULTING HSBC/KMART Looking for a unique "hook" to help drive media coverage of its fall fashion line, Levi Strauss Signature (LSS) asked emg3 to develop a "VIP Weekend" concept that would bring fashion editors at key publications together for a memorable, brand immersive experience. Leveraging the brand's existing NASCAR equity (as an official NASCAR partner and associate sponsor of Jimmie Johnson), emg3 planned and executed a once-in-a-lifetime NASCAR weekend for a group unaccustomed to the sights and sounds of stock car racing. This wasn't an ordinary race weekend, however. VIP suites at the Four Seasons. Spa and shopping getaways. A pre-race dinner with Jimmie and Chandra Johnson. A helicopter ride into the track. A VIP tour of the garage and pit areas. A hospitality suite to view the racing action. By combining the novelty of NASCAR with the sophisticated touches valued and expected by this critical audience, LSS was able to generate significant goodwill (and great coverage!) for the brand.CLICK ON IMAGES FOR SLIDESHOW VIP MEDIA HOSPITALITY WEEKEND LEVI STRAUSS SIGNATURE As the country's premiere issuer of private label credit cards, GE Money (formerly GE Consumer Finance) works closely with its card partners to maximize card acquisition and credit usage. SAM'S CLUB - the country's largest wholesale club - offers its members a variety of "members only" credit offerings to provide both business and consumer members with maximum flexibility. To help acquire and educate members on the availability of these offerings, GE Money/SAM'S CLUB asked emg3 to recruit, train and deploy hundreds of trained "Field Marketing Managers" to manage in-club tabling events at club locations across the country. Using an intensive qualification and preparation approach - featuring face-to-face "casting calls," immersive (live) training sessions, "dress rehearsal" (job shadow) on-the-job training and online retention assessments (quizzes) - emg3 supported credit acquisition efforts at hundreds of grand opening, relocation, underperforming and opportunistic club locations with great success.CLICK ON IMAGES FOR SLIDESHOW SAM'S CLUB CREDIT AQUISITION GE MONEY/SAM'S CLUB In its search for new marketing opportunities, Dockers asked emg3 to review, analyze and provide recommendations surrounding potential golf properties/sponsorships that might appeal to their target audience. Using a variety of quantitative and qualitative criteria, emg3 reviewed a full range of properties & opportunities - from PGA partnership, tournament and player sponsorships to activation of local golf course promotions in targeted markets - and provided Dockers with strong recommendations concerning the potential leverageability of golf-related equities in advertising, PR and retail contexts. By providing the client with an insightful and creative platform for real assessment, emg3 gave Dockers the tools it needed to make an informed decision.CLICK ON IMAGES FOR SLIDESHOW SPONSORSHIP CONSULTING DOCKERS Tums asked emg3 to develop a mobile sampling platform that would maximize awareness and trial at sporting events, festivals and other venues. In support of an upcoming product launch (Tums Smoothies, a line that combined Tums' traditional antacid relief with great new "soda fountain" style flavors), emg3 designed the "Tums Diner" - a small format trailer with a "retro" nostalgic feel that supported the line's unique attibutes. The trailer - manufactured by the client and used at a wide variety of events (NASCAR races, community festivals, retail locations) - combined personality, utility and cost-efficiency to help Tums differentiate its new product and ensure a memorable "first impression."CLICK ON IMAGES FOR SLIDESHOW MOBILE DINER DESIGN TUMS Faced with increasing competition from rival dog food brands in the pet specialty category, Eukanuba approached emg3 to provide insight and advice regarding new in-store promotional and sampling approaches to combat competitive efforts. emg3 proposed several innovative approaches, including the development of a permanent brand ambassador network of "Pet Nutrition Advisors" (PNAs) (comprised of Veterinary Technicians and other professionals) to assist shoppers with nutritional tips, care strategies and product selections to optimize the health of their pet. Eukanuba used emg3's recommendations to augment and improve their own retail promotion efforts.CLICK ON IMAGES FOR SLIDESHOW EUKANUBA CONSULTING PROCTOR & GAMBLE On the eve of its 125th year in business, Hannaford asked emg3 to develop a high-profile employee appreciation program that would celebrate and reward the critical role that employees and their families have played on the long-term success of the leading New England supermarket chain. Targeting each of Hannaford's major regions and employee concentration points, emg3 produced a series of large-scale celebration events - each bringing together thousands of attendees to enjoy complimentary meals, entertainment (featuring strong local/regional talent), vendor giveaways (provided by twenty Hannaford suppliers, who leveraged onsite booths to garner goodwill with key corporate influencers and added dimension to the overall consumer experience. emg3 handled every aspect - from venue coordination to talent negotiations, infrastructure design to vendor support - so that Hannaford representatives could focus on their historic accomplishments.CLICK ON IMAGES FOR SLIDESHOW 125th ANNIVERSARY EVENTS HANNAFORD Seeking an opportunity to increase distribution for its unique line of Indian sauces and spices among retailers, ACH Foods asked emg3 (in partnership with C-K, its advertising/PR agency partner) to develop a "buzz-worthy" experiential program that would bring Pataks to life. emg3 designed an eye-catching event set that combined "wet sampling" capability (the product is best experienced as part of a meal preparation) with "demonstration cooking" elements to let the product tell its own story. Staff were carefully selected to meet the culinary and brand personality needs of the client; attire reminiscent of traditional Indian apparel was selected in place of traditional staff uniforms. Music and other elements were used to create ambience and surround the trial experience. By showing consumers that "restaurant quality Indian food" can be made conveniently at home, Pataks helped change consumer perceptions in the marketplace - and influenced decision making at the point of sale.CLICK ON IMAGES FOR SLIDESHOW PATAKS SAMPLING PROGRAM ACH FOODS Looking for a way to maximize awareness of increased distribution at Wal-Mart and SAM'S CLUB, EAS asked emg3 to develop a retailtainment program that would combine product sampling (of shakes and bars) with the fitness equity (training/nutrition resources, professional athlete endorsements, etc.) that makes EAS unique. emg3 developed a multi-team tour approach - staffed by serious athletes with strong sales skills, the product of a highly-targeted recruiting initiative - that brought unique brand elements (including a custom-designed computer kiosk that helped shoppers develop their own fitness and nutrition plans) to store and club locations during peak consumer traffic hours. To maximize attendance and excitement, emg3 also negotiated professional athlete appearances at a multitude of locations. Overall, the program brought EAS to life - and leveraged brand excitement to drive performance in support of a key retail partnership.CLICK ON IMAGES FOR SLIDESHOW RETAILTAINMENT PROGRAM EAS McKesson, a Fortune 100 corporation and a leading pharmaceutical distribution company, asked emg3 to develop an experiential initiative to help increase awareness and sales at Health Mart Pharmacy locations (a network of independent pharmacies supported by McKesson). emg3 developed a mobile health screenings tour - comprised of a fully-branded RV and four smaller in-store activation teams - to deliver valuable (and complimentary) biometric testing services to patrons across the country. Supported by additional media (tour-specific television and newspaper advertising, PR, etc.), the tour also served as a unique marketing platform for several supporting brand sponsors. Overall, the Health Mart Screenings Tour helped make Health Mart's brand slogan - "Caring For You and About You" - much more than words, and helped showcase the critical role that independent pharmacies play in the communities they serve.CLICK ON IMAGES FOR SLIDESHOW HEALTH MART SCREENINGS TOUR MCKESSON Looking for a way to maximize awareness and further reward sponsor relationships, the United States Tennis Association (USTA) - the country's premiere tennis organization (boasting 750,000+ members) and organizers of the US Open (the country's largest sporting event, drawing over 700,000 spectators) - asked emg3 to develop a unique mobile tour program in conjunction with Olympus the largest primary sponsor. The resulting tour in support of their marketintg campaign (Greatest Road Trip in Sports) - brought the excitement of professional tennis to high-profile fairs, festivals and retail locations across the country. Leveraging a high-end Prevost bus with an eye-catching graphic wrap (featuring the likeness of some of the sport's most popular athletes, from Roger Federer to Serena Williams), onsite activities included product demonstrations (featuring sponsor brands), interactive tennis challenges and unique sweepstakes opportunities designed to maximize consumer interest, event attendance and television viewership. GRTIS was also utilized as the backdrop for US Open Series advertisements, PR (Rafael Nadal traveled to the US Open in the bus) and player appearances. CLICK ON IMAGES FOR SLIDESHOW GREATEST ROAD TRIP IN SPORTS USTA/OLYMPUS Working in conjunction with Columbus-based Ten United, emg3 executed a grassroots sampling program for ZonePerfect Nutrition Bars. Targeting health-conscious adults at marathon races and community events, trained emg3 staff distributed full-size ZonePerfect Nutrition Bars from the vibrant Fun Flavor Factory booth. Through quality interactions, consumers were educated on the valuable benefits of the nutrition bars and were presented with a coupon for their next purchase.CLICK ON IMAGES FOR SLIDESHOW The ZonePerfect 'On-the-Go' program leveraged street sampling teams strategically placedat targeted, high-traffic locations to capture the attention of morning commuters. Dressed in ZonePerfect branded attire featuring playful messaging 'Missed Breakfast?', samplers put ZonePerfect bars in the hands of busy professionals craving a morning meal. Additionally, in an effort to reach ZonePerfect's target at their place of business to offer them a pick-me-up when they need it most, the 'At Work' program set-up 'Revitalization Stations' in the lobby of high-traffic office buildings. Overall, more than 400,000 highly-targeted samples were distributed in 6 key metropolitan areas.CLICK ON IMAGES FOR SLIDESHOW On-the-Go ZONE PERFECT Fun Flavor Factory Zone Perfect The objective was to develop an integrated, multi-vendor program for Wal-Mart to raise awareness of the 2006 World Cup and position Wal-Mart as the retail partner for soccer related products. With a concentration on Hispanic markets, the mobile Soccer Headquarters visited 155 Wal-Mart events during the months of June and July. The mobile marketing campaign featured a live outdoor soccer clinic with skills stations and demonstrations and a mini sponsor village for experiential brand interaction and sample distribution. Program sponsors included ConAgra Hunt’s Snack Pack Pudding, ACT II Microwave Popcorn and Chef Boyardee Mini Ravioli. Also included in the event set was an interactive Microsoft XBox 360 display tent with free demo play of FIFA ’06 and branded stress reliever soccer balls. Multi-Lingual, branded event signage was used to communicate key brand messaging and brand literature was distributed to parents as children interacted with the games and the clinic.CLICK ON IMAGES FOR SLIDESHOW Pasion por el Futbol The Diabetes Aware & Care Tour was launched in the form of five 36’ Mobile Health Vehicles (MHVs) that executed hundreds of events at over 200 stores across the country. These custom built MHVs featured 3 indoor testing stations and 2 outdoor stations. Each event hosted scores of customers, people from the local community, and Wal-Mart associates and offered complimentary health screenings for cholesterol, blood sugar, and blood pressure.The program became the largest of its kind in the country with the creation of the 5 separate tours, successfully covering the entire country and providing thousands of people with important health care services that they may otherwise have been unable to afford or access.CLICK ON IMAGES FOR SLIDESHOW Diabetes Aware & Care WALMART Designed to attract younger consumers and stimulate interest in Sensodyne, the Food Fear Challenge put consumers head-to-head in an ice cream eating contest at major "taste" events to generate awareness surrounding one of the most painful activators of tooth sensitivity. Also leveraging Sensodyne's relationship with Brett Favre, a major PR launch event, an onsite football toss and visits to select NFL and college football games further connected with a new demographic. Using these 'consumer hooks' to drive initial interest, emg3 then used a mix of product trial, product information, and the presence of onsite Dentists to position Sensodyne as the solution for tooth sensitivity.CLICK ON IMAGES FOR SLIDESHOW Food Fear Challenge SENSODYNE The Sensodyne Dental Spa is a powerful event marketing program that focuses on supporting the brands marketing platform of "It’s Time to Ask Your Dental Professional." Outside the Dental Spa, an Emcee welcomes consumers to the event set and directs them to the Spa for a massage and dental consultation while brand ambassadors distribute samples and a premium frozen juice beverage called Granita. This ice cold drink acts to create a point of need, due to the cold food trigger, and makes the sampling of the product more relevant to consumers. Through this well designed program, the Sensodyne Brand has been able to deliver Dental Professionals directly to the consumer in a way that reduces the anxiety and fear that going to the dentist is a negative experience. The atmosphere, brand messaging, sample distribution and Dental Professional credibility have created a delivery mechanism that will increase consumer loyalty and in turn delivers more consumers to shelves of major retailers to purchase Sensodyne and Sensodyne ProNamel toothpaste.CLICK ON IMAGES FOR SLIDESHOW Dental Spa SENSODYNE As the 2009 Ex Award Winner for Best Activation of a Sports Sponsorship, The "Olympus US Open Series (OUSOS)" represents one of the most complex and fully-integrated sponsorships in sports history. An integrated program negotiated, developed and managed by emg3, OUSOS leveraged venue branding, on and off premise demonstration/interaction efforts, promotional activities, athlete endorsements, hospitality elements, media partnerships, press events, online efforts, retail overlays, charity tie-ins and viral amplification to engage "Tennis Fans" on many levels - with experiential tactics serving as the strong, connective and compelling "thread" at the core of this innovative sponsorship. Check out the video link above!CLICK ON IMAGES FOR SLIDESHOW US Open Sponsorship OLYMPUS Olympus stretched the limits of mobile marketing by setting a new standard for experiential business-to-business activation with Olympus OnSite, a cutting edge mobile showroom designed to bring innovative Olympus products directly to doctors, administrators, and other key constituents at hospitals, research labs, and other medical facilities around the country. Combining the products (and meeting the objectives) of multiple Olympus business groups, Olympus OnSite generated significant brand awareness, product education and sales while reducing the costs and timelines associated with closing deals. The combination of this produced stunning ROI results for the client.CLICK ON IMAGES FOR SLIDESHOW ONSITE OLYMPUS “We believe that the retail environment is more than the point of purchase…it’s a place of discovery, community and personal expression”Marketers that view the retail environment as the “point of purchase” have simply missed the point. Every piece of research, every shopper insight, every personal experience points to more. Today’s retail experience is one of discovery, differentiation and decision-making. Part communication platform, part social networking site, part research laboratory, part dream factory – the retail environment is as complex and dynamic as the people making purchases within it. After hundreds of thousands of event days and millions of interactions – in shopping aisles and parking lots, through simple demonstrations and sophisticated retailtainment engagements – we recognize the limitless potential and critical challenges associated with retail activation. Shelf space makes products available for purchase, but experience sells. “We believe that the retail environment is more than the point of purchase… it’s a place of discovery, community and personal expression” RETAIL WALMART EMG3 SHOWREEL OUR WORK Di Lusso™ Deli Company is a premium deli line of meats, cheeses and specialty products from Hormel Foods®. Working with JT Mega and Hormel, emg3 created in-store events throughout New York City and surrounding areas. These retail events were aimed at increasing awareness and consumption of the DI LUSSO® Genoa salami brand around key selling seasons, increasing buy-in from key distributors, and reinforcing DI LUSSO®’s relationship with key deli operators.CLICK ON IMAGES FOR SLIDESHOW DELI OF THE DAY DI LUSSO As Olympus prepared to relocate its corporate headquarters in 2005, the company embarked on a comprehensive effort to position itself as an exciting new employer, neighbor, and corporate citizen. As the headline sponsor of MusikFest, the Olympus 'Innovation Station', a 30' custom designed dome tent, made a great first impression! This exciting exhibit housed HR kiosks, interactive displays, exciting product giveaways, and a photo contest whose winners received backstage tickets to each evening's concert and a chance to win a professional series camera from Olympus.CLICK ON IMAGES FOR SLIDESHOW MUSIKFEST OLYMPUS As the popularity of event marketing has grown, so too has the number of agencies claiming to have event marketing expertise. In an industry where 'big ideas' generate publicity but execution generates results, emg3 has invested significant time, money and energy in the development of unique resources designed to deliver impactful, innovative, and cost-effective event marketing programs. “We believe this is a critical moment – one when environmental necessity and business opportunity have finally converged, so that the world can profit from change”“Green” is a term widely used today, contributing to everything from lifestyle choices and purchase decisions to corporate social responsibility (CSR) strategies. Seemingly, everyone – consumers, corporations, civic leaders – wants to be “green.” And with good reason; rarely has environmental necessity and business opportunity converged so closely. As we all seek to educate and mobilize the consumer audience to recognize the impact their purchase decisions make on our world – and to demonstrate the growing accessibility of green-friendly products and services – we believe that experiential marketing is uniquely positioned to deliver real results. We’ve spent years working with existing clients to reduce the footprint of their programs. We’ve joined with other industry leaders to advocate for sustainable event practices. And we’ve developed a bold platform – called “Viridescence” (visit the site) – that typifies the future of green marketing. For us, “green” is more than a color. It’s the passionate focus of our present and future. “We believe this is a critical moment when environmental necessity and business opportunity have finally converged, so that the world can profit from change” The Levi Strauss Signature® Fit Pit aims to help consumers take the guesswork out of shopping so they can find the perfect pair of LSS jeans quickly and easily. A 53' double slide out houses the centerpiece of the experience, the Intellifit™ System. When a fully-clothed person steps into the scanning booth, the system executes a full body scan and generates a print out of recommended sizes and styles of Levi Strauss Signature® unique to each consumer's body type.CLICK ON IMAGES FOR SLIDESHOW FIT PIT LEVI STRAUSS SIGNATURE “We believe that wellness is within our reach…and that every company has a duty to help humanity grasp it”Every day, emg3 turns mission statements into life-saving realities. We’ve educated medical professionals on innovative technologies that lead to life-saving outcomes. We’ve inspired personal epiphanies and health-conscious behavioral changes through grassroots biometric testing programs. We’ve introduced consumer audiences to products and services that improve health and promote wellness on a national scale. And we’ve done so with pride. Experiential marketing is motivational and moving. It’s an active medium for audiences in need of activity. It’s a powerful tool for organizations that see wellness as a right and change as an institutional responsibility. CPG. Pharma. Medical equipment. Advocacy. Government. Employers. We work with people that believe the same – and we help transform at-need people into grateful prospects, patients and purchasers in the process. “We believe that wellness is within our reach… and that every company has a duty to help humanity grasp it” “We believe that activity brings out the passion in people…and makes heroes out of brands”Few experiences captivate consumer audiences like sports and entertainment events. In their ability to aggregate attendees, define brand personality and inspire sponsor loyalty, such events provide the perfect foundation for formative brand/audience engagements – but only if you know how to cultivate a connection. It’s not about banner placement. It’s not about television viewership. It’s about tapping into the “fantasy” that inhabits the core of “fandom” – the “halo” that surrounds and informs each face-to-face interaction onsite. At emg3, we know how to build smart sponsorship platforms. We’ve done so through NASCAR, NFL, USTA, X Games, PGA, MLB, NHL, Olympic, Concert Tour and Special Performance events across the country – and around the world. “We believe that activity brings out the passion in people… and makes heroes out of brands” “We believe that the road to brand success is paved with memorable interactions…and that every brand deserves a grand stage”When we talk about “mobile,” we’re not talking about phone communications. And we’re not talking about mobile advertising. We’re talking about delivering an immersive brand experience to targeted business and consumer audiences at a place and time where your visitors are looking for solutions and satisfaction. Mobile marketing isn’t tactical. The vehicles we design and experiences they house are a symbolic extension of the brands they represent. They often occupy the center of integrated campaigns, and live secondary lives as featured elements in national advertising, online, retail and PR efforts. Mobile showrooms. Sponsorship activation platforms. Temporary retail locations. “Buzz” marketing tools. We’ve designed, built, launched and operated mobile marketing programs of every shape and size. Many have won awards, but each has rewarded the brands and audiences who have experienced them. “We believe that the road to brand success is paved with memorable interactions…and that every brand deserves a grand stage” “We believe that trial is the key to real understanding…and that every product has a story worth telling”In a world of intense brand competition and (often) subtle product differentiation, there is no substitute for a trial experience. Giving targeted audiences the opportunity for a sensory engagement – a moment when touch, taste, smell, sight and sound can work together to break through cluttered mindscapes and old shopping habits – is like giving your product a voice so it can tell its own story. We want to hear it – and provide an amplifier, a stage and a concert hall so that others can too. At retail locations. At sporting events. At medical facilities. On college campuses. On the street. Wherever your audience is and when your product’s story will resonate most. Hand to hand and face to face – so we can help your target read it. Because sampling is only part of the story – it's what your audience does next that matters most. “We believe that trial is the key to real understanding… and that every product has a story worth telling” Marketers that view the retail environment as the “point of purchase” have simply missed the point. Every piece of research, every shopper insight, every personal experience points to more. Today’s retail experience is one of discovery, differentiation and decision-making. Part communication platform, part social networking site, part research laboratory, part dream factory – the retail environment is as complex and dynamic as the people making purchases within it. After hundreds of thousands of event days and millions of interactions – in shopping aisles and parking lots, through simple demonstrations and sophisticated retailtainment engagements – we recognize the limitless potential and critical challenges associated with retail activation. Shelf space makes products available for purchase, but experience sells. “We believe that the retail environment is more than the point of purchase…it’s a place of discovery, community and personal expression” PROJECT BRIEF emg3 is proud to be an agency partner for the Jimmie Johnson Foundation. The Jimmie Johnson Foundation is dedicated to assisting children, families and communities in need throughout the United States. The foundation strives to help everyone, particularly children, pursue their dreams. For more information visitwww.jimmiejohnsonfoundation.orgCLICK ON IMAGES FOR SLIDESHOW FOUNDATION JIMMIE JOHNSON PROJECT BRIEF Hannaford, part of the Brussels-based Delhaize Group, is a company that creates value through everyday low prices and a passion for food and best practices. By creating a fun, inspirational event centered around "Everything to do with Summer," the Summer Celebrations Tour was a powerful sampling promotion that significantly lifted sales for Hannaford private label and key (or participating) co-branding partners. With on-site grilling, product sampling, sweepstakes entry, and branded give-aways, the consumer experience was unlike anything the store had experienced in the past.CLICK ON IMAGES FOR SLIDESHOW SUMMER CELEBRATIONS HANNAFORD PROJECT BRIEF Glucerna and FreeStyle, both diabetes related brands from global health care company, Abbott, teamed up for a two year, nationwide mobile tour raising awareness for diabetes care. Traveling to various events, including American Diabetes Association Expos, large fairs/festivals, Hispanic and African American targeted events and retail parking lots, the Glucerna/FreeStyle tour offered valuable information for people with diabetes on how to control their diabetes through nutrition, frequent blood glucose monitoring and exercise. Complimentary Glucerna samples were distributed while FreeStyle representatives demonstrated the virtually pain-free blood glucose monitors.CLICK ON IMAGES FOR SLIDESHOW DIABETES FREEDOM TOUR ABBOTT PROJECT BRIEF We traveled to 40 markets around the country on two 45-foot buses, or "Dream Ace Machines," that brought the Dream Ace contest to life. Each tour stop was held at an Ace Hardware store and included appearances by Bill Rancic, season one winner of "The Apprentice," and Lou Manfredini, Ace’s "Helpful Hardware Man." The events included Ace gift card giveaways, book signings and/or product demonstrations. Over 22,000 people from all over the US registered, and more than 5,400 people completed Round 1. At Ace Hardware's Spring Convention in Las Vegas on March 15, the two Dream Ace Finalists presented a summary of their business and marketing plans for the Dream Ace store in Houston. Immediately after the presentations, the Ace Retailers in attendance voted to select Gower Talley of Canby, Oregon as the Grand Prize Winner of the Dream Ace Contest!CLICK ON IMAGES FOR SLIDESHOW DREAM ACE GIVEAWAY ACE HARDWARE PROJECT BRIEF Aquafresh Advanced, a revolutionary toothpaste that increases tooth enamel strength by 25%, charged emg3 with developing a cost effective sampling program to support its overall marketing campaign. The program plan needed to focus on product sampling while maintaining opportunities for the brand to make an emotional connection with consumers. Consisting of a hybrid tent with a custom inflatable facade that differentiated the set from other promotions, the event created rapid awareness of Aquafresh Advanced and communicated key therapeutic messaging and benefits of Aquafresh Advanced. Sweepstakes sign-up, interactive tooth displays, and premium give-aways also helped to draw consumers into the event. Roaming the area, hi-end staff distributed samples and branded cards to consumers that drove even more traffic back to the set.CLICK ON IMAGES FOR SLIDESHOW ADVANCED TOUR AQUAFRESH PROJECT BRIEF Diabetes is a growing problem in our country and we are working with clients to generate awareness and help consumers make smarter choices. The 2007 program for Glucerna® focused on executions at American Diabetes Association Expos, where consumers go to learn about the newest products and services made for people with diabetes. emg3 developed, planned and managed these events for Glucerna, makers of nutritional products for people with diabetes. Eye-catching graphics drew in attendees who were able to sample firsthand the delicious array of products Glucerna offers, including shakes, cereal and bars. By allowing our consumers to ask important questions to our staff and to taste the product, they learned for themselves how delicious it was and were confident in making future purchases. Over the past three years, emg3 has distributed more than 215,000 Glucerna products.CLICK ON IMAGES FOR SLIDESHOW DIABETES EXPO ABBOTT GREEN HEALTH & WELLNESS TRIAL SPORTS & ENTERTAINMENT MOBILE RETAIL OVERVIEW Marketers that view the retail environment as the “point of purchase” have simply missed the point. Every piece of research, every shopper insight, every personal experience points to more. Today’s retail experience is one of discovery, differentiation and decision-making. Part communication platform, part social networking site, part research laboratory, part dream factory – the retail environment is as complex and dynamic as the people making purchases within it. After hundreds of thousands of event days and millions of interactions – in shopping aisles and parking lots, through simple demonstrations and sophisticated retailtainment engagements – we recognize the limitless potential and critical challenges associated with retail activation. Shelf space makes products available for purchase, but experience sells. 'WE BELIEVE THAT THE RETAIL ENVIRONMENT IS MORE THAN THE POINT OF PURCHASE... IT'S A PLACE OF DISCOVERY, COMMUNITY AND PERSONAL EXPRESSION" RETAIL PROJECT BRIEF PROJECT decs SUBLINE GOES HERE PROJECT TITLE CHASING THE ROI GRAIL THE BENTONVILLE EFFECT FOLLOW THE LEADER emg3 Wins Ex Awards for Third Straight Year(Portland, ME) – Independent event marketing agency emg3 has just won prestigious Ex Awards for two separate Wal-Mart mobile marketing tours, becoming the first agency to win Ex Awards in mobile event marketing categories in three consecutive years. The Ex Awards are presented annually for all forms of experiential marketing in 26 categories by Event Marketer magazine.emg3 won this year’s Ex Awards in the Best Mobile Tour category for its “Diabetes Aware & Care,” and in the Best Multi-Cultural Event category for its “Pasión por el Fútbol.” Both mobile tours were created to increase channel sales and awareness for Wal-Mart and various co-sponsors by visiting Wal-Mart locations across the country. emg3 had previously won two Ex Awards for its “OnSite” program for client Olympus America, and another for its “Fit Pit” program for client Levi Strauss & Co.The “Pasión por el Fútbol” program engaged consumers during soccer’s World Cup at more than 150 high Hispanic-index Wal-Mart stores throughout the U.S. southwest and Florida with parking-lot soccer clinics given in a completely bi-lingual environment. Co-sponsors of the program included Coca-Cola, ConAgra, Kellogg’s, Doritos, and X-Box, who provided a combination of free samples and experiences.The “Diabetes Aware & Care” program provided free tests for cholesterol, blood sugar, and blood pressure to over 30,000 Wal-Mart customers across the country using five separate medical teams. Ultimately, 16 co-sponsors included Pfizer, Johnson & Johnson, Bayer, Kraft Foods, and Unilever. The value of the tests provided to consumers is estimated at $9 million, and customers would virtually follow the mobile tours into Wal-Mart parking lots to take advantage of the opportunity.“We’ve clearly established mobile tour marketing as one of our core competencies,” says emg3 president Steve Woods. Other agency services include sports activations, retailtainment, in-store sampling, and grass-roots marketing. emg3 was recently recognized by Event Marketer as one of the fastest-growing event marketing agencies in the country. The agency’s current client list includes Wal-Mart, Olympus America, Ace Hardware, Hannaford Bothers (Delhaize), and GlaxoSmithKline. WAL-MART TOUR WINS EX-AWARD EMG3 WINS REGGIE EMG3 NAMED HOT SHOP emg3 Helps Ace Hardware Give Away StorePortland, ME – When Ace Hardware brought aspiring entrepreneurs from 40 states to New York City this weekend to compete to win a fully-stocked hardware store valued at $1million, it chose Portland, Maine-based event marketing agency emg3 to coordinate the event.Ace’s “Dream Ace” tour began recruiting contestants this month at the company’s locations around the country, and the tour culminated with the New York event hosted by Bill Rancic, star of Donald Trump’s inaugural “Apprentice” television show . While in New York, the 40 contestants were pared down to 12 with a variety of tests that were judged by Ace Hardware store owners. The 12 remaining contestants will travel to Ace’s headquarters in Chicago later this month for more interviews, and a winner will be chosen next month in Las Vegas at the annual Ace Hardware sales conference.emg3 provided strategic management, creative development, and logistics for the tour and subsequent events. “Presenting a new store to a budding entrepreneur dovetails nicely with the Ace culture,” says Steve Woods, emg3 president. Ace Hardware isn’t a franchisor, it’s a cooperative, where corporate profits of the national organization are distributed to store owners. “Involving local store owners in this tour is a cornerstone of the event – they’re welcoming a new member into an 80-year-old, world-renown family,” says Woods.For its part, emg3’s management included “wrapping” vehicles with Ace-brand graphics, organizing venues, and marketing the contest. The company was recently recognized by Event Marketer Magazine as one of the fastest-growing event marketing agencies in the country. emg3’s current client list includes Wal-Mart, Olympus America, Levi Strauss & Co., and GlaxoSmithKline. ACE HARDWARE GIVES AWAY $1MILLION "We say: If we required revenue figures for the It List, this Portland, ME agency might have a legitimate shot at the title of fastest-growing event agency—especially after winning guard duty over Olympus’ entire sponsorship portfolio last month. Last year featured a pair of Wal-Mart programs: a full-blown multi-rig mobile tour tying the retailer to 16 brand partners and the American Diabetes Association, and a separate soccer-flavored multicultural retailtainment effort that showed the agency could play the ethnic marketing game. Whatever ceo Woods is doing, he should keep doing it.”- Event Marketer emg3 NAMED TO RFP HITLIST emg3 Serves Up Olympus at U.S. Open as Agency-of-RecordPortland, ME – Olympus America Inc. has selected its new agency-of-record – emg3, a Portland, Maine-based event marketing agency – to manage its top-tier sponsorship presence at the USTA’s US Open tennis championship and at US Open Series tournaments. The emg3 activations for Olympus will include fan interaction, product trial, staffing, partnerships, and hospitality at the championship event in Flushing Meadows, New York, as well as at eight US Open Series events just prior to the championship.“We’ve engaged emg3 to assist in bringing our newest medical technology products to our healthcare customers with the Olympus OnSite™ mobile marketing program, as well as to handle our presence at major corporate events like Musikfest in the past,” says Olympus’ President & COO Mark Gumz, “Based on the success of those programs, it was a natural progression to entrust emg3 with our presence at the US Open.”“Our accumulated experience in sports marketing makes us very comfortable handling events of this magnitude,” says emg3 President & CEO Steve Woods. Other current sports activations for emg3 include managing the NASCAR presence for Levi Strauss’ Signature brand and acting as agency-of-record for the Jimmie Johnson Foundation for the current NASCAR champion. Woods’ sports management background includes time as an NBA player’s agent, MLB player’s agent, sports columnist for Knight-Ridder, and nine years as an Adjunct Professor of Sports Business.About OlympusOlympus is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products. The company works collaboratively with its customers and its affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines.Olympus serves healthcare and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit www.olympusamerica.com.About emg3emg3 provides services for sports activations, nationwide consumer contests, sponsorships, in-store sampling events, “retailtainment,” and grass-roots marketing. The company was recently recognized by Event Marketer Magazine as one of the fastest-growing event marketing agencies in the country. emg3’s current client list also includes Wal-Mart, GlaxoSmithKline, Ace Hardware, and the Delhaize Group. Complete background on the company is available at www.emg3.com. OLYMPUS US OPEN SPONSORSHIP Style Drivers is a 360-degree marketing campaign created and designed by emg3 to leverage the benefits and attributes of our client’s needs specific to fashion, sports, and general entertainment. emg3 services all aspects of the Style Drivers marketing campaign including program conceptualization, logo creation, mobile activation, athlete endorsements and memorablebrand-to-consumer opportunities.For more information on emg3 and Style Drivers please visit www.StyleDrivers.com STYLE DRIVERS emg3, through the use of its proprietary database Oculus, has created the “B.E.S.T. Network”. Short for “Brand Experience Store Team,” this community of professional product specialists is employed on an ongoing basis and dedicated to a finite geography or group of demographically similar stores. Armed with the newest tools and supported by a dynamic infrastructure, the B.E.S.T. Network represents the next evolution for in-store Demo Staffing. A UNIQUE NETWORK emg3's creative team leverages 3D/CAD capability to design and create rich, detailed, three-dimensional event environments. From vehicle and event set development to the creation of compelling content for multi-media presentations, this capability brings a client's brand to life. 3D/CAD To efficiently manage the many details – staff information, venue details, shipping logistics, field communications and reporting information of event marketing, emg3 has developed a unique database called Oculus. At the center of Oculus, thousands of searchable staff profiles – containing contact information, photos, demographic traits, special skills, past event performance, and other information – give emg3 the means to match staff to the unique needs of each program. emg3 leverages a number of proprietary systems, including customizable IVR and web-based reporting mechanisms, to collect information from field staff while programs are executing. The information collected through these systems – and through the 24/7 on-call support we offer our field staff – gives emg3 the ability to make program adjustments in 'real time', improving results while events are still in progress. FIELD REPORTING RELATIONSHIPS OCULUS emg3 has launched a new mobile marketing service designed to provide real expertise to brands whose current mobile marketing programs are in critical condition. This new service, called emg3 MD, attempts to address the void between the great promise of mobile marketing initiatives and the often inconsistent, inefficient execution of these programs."As the popularity of mobile marketing has grown exponentially, so too has the number and type of agency providers claiming expertise in this area," said Steve Woods, President of emg3. "While we applaud the great work that many agencies have done in this area, we also recognize that many brands find their early forays into mobile marketing to be confusing, complicated, and costly. Coupled with ROI pressures from senior management, these issues can seriously jeopardize the success of mobile marketing efforts and derail programs before they have the opportunity to demonstrate their true value. emg3 MD has been designed to help these brands identify and correct the issues inherent in their programs, cutting costs and amplifying results in the process."Offering two levels of service (consulting and turnkey program management), emg3 MD combines ROI analysis, consumer experience development, vehicle assessment, risk and liability consulting, routing recommendations, and other allied services into one, comprehensive service offering. Born from the experiences of key emg3 personnel, emg3 MD is grounded in the skills developed and lessons learned through dozens of successfully-revitalized programs. EMG3 MD On behalf of everyone at emg3, thank you for taking the time to explore our website. Within its pages, I hope we've captured the essence of an agency and group of people worthy of further exploration and firsthand experience; ours is a story best told in person, shared among people who may ultimately rely on each other to build businesses and protect reputations. As a service provider, partner, or place to work, we recognize the critical role that character and commitment play in selecting those we rely on. We also recognize the limitations of this medium and more traditional communication channels; we're all seeking something deeper than an internet connection. In many ways, it's our dissatisfaction with such limitations that fueled the birth of emg3. As traditional media continue their cognitive assault on our collective senses, our focus remains on a series of simple and timeless truths. People live, work, shop and play in local communities. They rely heavily on family, friends, colleagues and peers to determine, develop, and demonstrate their preferences. They have needs and wants, frequently indistinguishable from each other. Ultimately, their lives as consumers are continuously informed by these experiences and the products and services they choose are judged in this context. Brands have many tools at their disposal to influence these experiences. Only one focuses on the experience itself. At emg3, we build smart events. We do so because we know that differentiation, innovation, style, performance, personality, and quality are just conceptual wallpaper when not rooted in experience. We do so because we believe the thoughtful convergence of brand, consumer, and environmental attributes moves people (and business objectives). We do so because brands have a story to tell that goes beyond images and sound bytes. We look forward to hearing yours. Enjoy the first chapter of ours.Stephen M. WoodsPresident, emg3 LEADERSHIP emg3 leverages a unique approach to build smart events. At the core of our approach is a focus on the key 'building blocks' of audience experience. Programs built with these 'building blocks' in mind allow brands to enhance their audiences' level of emotional investment, driving sales in the process. ANATOMY OF A SMART EVENT Right now, your target audience is buying something. Somewhere. Their behavior is driven by personality, defined by environment, and directly linked to brand perception. Their decisions – about the consumer products they use, the business partners they choose, the services their organizations rely on – are complex. Their reactions – to product launches, sales pitches, and other solicitations – are unpredictable. And while you strive to explain their behaviors through rigid research and analysis, they live their lives in three dimensions. Do your marketing solutions recognize this?emg3 believes in the Power of 3®, the unique touchpoints where your brand, your audience, and their environment converge. emg3 builds smart events designed to target, create, and leverage these touchpoints. Sometimes for consumer products. Sometimes for business-to-business applications. Always in three dimensions. It’s the core of our philosophy, the focus of our capabilities, and the essence of what we do.It's why we call ourselves emg3. WHAT 3 MEANS THE TRUTH First, I want to thank you for visiting our website and taking the time to learn more about emg3. As a current or prospective client, ally or employee, your visit is part of a necessary “deep dive” into who we are and what we do. Within the site, I hope you find evidence of a body of work worthy of your association. That’s the critical first step in any search for a trusted partner – and I’m confident we have the expertise, resources and capabilities to warrant such trust. But we still may not be the right fit for you or your business. And you may not be the right fit for ours. Such an acknowledgement of a typically unspoken reality is only the first of many truths that I wish to share.There’s a simple truth often lost in today’s complex business environment – the best relationships are not always born from a cursory review of resumes and case studies, results and return on investment. We aren’t defined by what we do, but by the beliefs that underlie these actions. It follows that inspired work is born from strong beliefs, and strong business relationships from inspired work. Inspired work is honest, creative, passionate, smart, meaningful and cost-effective. The kind of work that everyone involved can be proud of. The kind of work we live to do. The simple truth shared and embraced by everyone at emg3.I’ve built a successful 25-year career and business around this truth. If I measured success differently, I wouldn’t have left the corporate marketing positions and conglomerate-owned agencies I’ve served and led in the past. I wouldn’t have said “no” to profitable business that I didn’t believe in – lucrative projects promoting products that make a questionable contribution to humanity. I wouldn’t have moved to a place known more for its beauty than its business environment. And I wouldn’t be so incredibly proud of the people who have chosen this road less traveled with me. Not just our dedicated and brilliant employees, but our many friends and family members who are just as vital to our success and happiness through their support.Of note, the choice to live and work in Maine has had a profound impact on my approach to business and this agency. For some, public perception of this place and its people would have elicited concern about an agency’s ability to attract both high-caliber personnel and national clientele. As you’ll see from our work examples and find demonstrated in the accolades we’ve received, the truth defies this perception. In fact, this land of lobsters and lakes, mountains and moorings has fueled our growth. Hard working people have called it home for generations, and the migration of urban expatriates in search of a better quality of life has grown from a trickle to a torrent in recent years. They’ve brought their families, their skills, their values and aspirations with them. While our “big city” competitors struggle to retain qualified staff who frequently jump between jobs and agencies looking for advantage, our employees – “real” Mainers and welcome transplants – have already found what they are looking for…the chance to marry inspired work with a meaningful life. As a result, emg3 has become a haven for hard working, happy people. I am lucky to be one of them.It may be cliché to say that the truth will set you free. But for me, the truth has offered the freedom to build relationships that endure and pursue work that means something. Work for companies that develop innovative technologies designed to improve life. Work for brands that help celebrate our heroes – on playing fields and in performance halls. Work for organizations that challenge people to transcend today’s habits and achieve tomorrow’s critical wellness and sustainability goals. Work for visionary clients, whose pursuit of their business objectives is informed by their own sense of greater purpose. Perhaps most importantly, work for and with inspired people, ready to partner with others who believe. In these areas – for these people – we excel.It follows that in other areas – and for other people – we may not. If you produce or promote a product or lifestyle we don’t support, we can’t help you. If you’re indecisive (looking to invite 10 agencies to participate in an RFP, perhaps?), you won’t like our style. If you only use words like “vendor” or “supplier” to describe your agency partners, you won’t appreciate our approach. If you are looking to direct or dictate, absent meaningful dialogue, we won’t have a fruitful collaboration. If you’re wholly focused on superlatives (“maximize,” “amplify,” etc.) or acronyms (“ROI,” “ROO,” “CPM,” etc.), our counsel may not resonate. And if finding the “lowest cost provider” is paramount, look elsewhere (but if you’re looking for value – great quality at the lowest possible expense – you’ve come to the right place!). There are a host of “big” agencies out there that will speak your language. But will they listen to your needs, and speak the truth when you need to hear it? emg3 does. emg3 will continue to do so. And our voices will fuel superior work, performed by some of the smartest and most skilled professionals in the industry – at fee levels typically 20-30% lower than competitive agencies. As an added bonus, we don’t just do green or list “green” in our capabilities section. We are green. It’s in our DNA as residents and environmental enthusiasts here in the greenest state in the country. Because inspired work is always conscious of its impact on cost and community, and inspired workers make “doing the right thing” a universal objective.My hope is that this website helps you better understand what we do – and that these words give you a better sense of who we are. If the truth resonates with you, I’d like to hear from you – and build a successful relationship measured in ways we can both believe in.Truthfully,Steve WoodsPresident / CEO CONTACT yeatmanm@emg3.com emg3 Headquarters380 US Route 1Falmouth, ME 04105888.884.4660 tf207.828.4700 b207.828.4704 fGoogle Map Interested in working with emg3 on an upcoming project? Please forward an RFP, creative brief, and/or other introductory information directly to Steve Woods, President. To discuss a project or find out more about emg3's capabilities, feel free to contact Steve Woods directly at:(888) 884-4660EMAIL STEVE WOODS@ Staffing agencies and independent staff can inquire about opportunities to work with emg3. Independent staff should email a cover letter, resume, and photos with their submission.EMAIL STAFFING@You can also mail hard copies to our headquarters location:emg3attention: Staffing Department380 US Route 1Falmouth, ME 04105No phone inquires please. Please email a cover letter and resume to our Human Resource Department.EMAIL HR@You can also send a hard copy to:emg3attention: Human Resources380 US Route 1Falmouth, ME 04105No phone inquires please. If you are a service provider, event property, or other party interested in a potential partnership with emg3 and our clients, please forward an email description of your goods / services / event to us.EMAIL PARTNER@You can also mail hard copies to our headquarters location:emg3attention: Procurement Department380 US Route 1Falmouth, ME 04105No phone inquires please. CONTACT INFORMATION / FORM NEW BUSINESS INQUIRIES FIELD STAFFING OPPORTUNITIES EMPLOYMENT OPPORTUNITIES PARTNERSHIP OPPORTUNITIES
In response to Lindt USA’s request for a highly-targeted sampling program – one that would reach 500,000+ affluent chocolate lovers in major markets nationally – the agency developed a proprietary influencer platform called the Lindt “Dream Center Network” (DCN) Affiliate Program. At its core, the DCN approach involved the identification, recruitment and administration of a voluntary collection of non-traditional business partners that each agree to distribute complimentary sample bags to their patrons on Lindt’s behalf. The strategy was to select locations that cater to the target audience – and let trusted providers turn their patrons into true believers. From spas and clothing boutiques to jewelry stores and premium car dealerships, the thoughtful selection of “Affiliates” ensured that strong, supportive emotional forces surrounded each Lindor Truffle trial experience, including: “Referral” (a suggestion from a trusted source); “Surprise Gifting” (the receipt of an unexpected delight, and the sense of indebtedness associated with such an offer); and “Pampering” (an extension of the “indulgent” premium experience at the core of their visit to each business).
“Dream Center Network” Sampling Program
LINDT
As statistics continue to illustrate the growing incidence of childhood obesity, our nation continues to struggle to address and combat this dangerous and costly epidemic. Celebrity Chef and Activist Jamie Oliver is working to change attitudes and behaviors – nationally and in “at risk” communities. His Emmy-winning reality program – Jamie Oliver’s Food Revolution – documents his efforts to transform student perspectives on food, cooking and nutrition while advocating for menu changes at the school department level. To support this mission, emg3 operates and manages the Jamie Oliver Food Revolution Mobile Kitchen Classroom, a custom-designed mobile education platform that teaches kids about cooking and nutrition. Made possible by a grant from TED and through the generous support of corporate and foundation sponsors, the Mobile Kitchen Classroom gives the national “revolution” strong local reach.
Food Revolution Tour
JAMIE OLIVER
Given the federal government’s continuing focus on the future of healthcare, electronic health records (EHR) have become part of the national dialogue. As a leading provider of support services to 165,000 small practice physicians, Quest Diagnostics is uniquely positioned to help physicians overcome implementation challenges, qualify for federal incentives and enjoy the benefits of its industry-leading EHR, called Care360 EHR. The problem? How to deliver expertise, tools and demonstration resources directly to these small practices? The solution? The “Care360 EHR Road Test,” a custom-designed mobile education platform that leverages cutting edge tools (including a “Virtual Physician” hologram) and dynamic content (delivered through a creative Content Management System) to put local physicians in the driver’s seat – and Quest Diagnostics on the road to increased physician access and corresponding sales.
Care360 EHR Road Test
QUEST
In an effort to promote its “Stylelist” fashion portal during Fashion Week, AOL asked emg3 to deploy a temporarily-customized mobile makeover experience at a high-visibility location in Manhattan. Working on a very short timeline, a leased commercial bus was secured and customized (from interior styling stations to an exterior wrap) and used to stage complimentary makeovers, distribute free gifts and provide access to AOL tips, experts and online resources. Upon completion, the bus was returned in its original condition – and approach that allowed AOL to make a “splash” without incurring the traditional expense of mobile marketing.
“StyleList” Mobile Experience
AOL
Like many companies, AutoNation – one of the largest car dealership networks in the country, boasting hundreds of locations and tens of thousands of employees – works hard to keep its employees healthy and happy. At the center of its employee health efforts, AutoNation conducts annual Health Risk Assessments (HRAs), which requires the completion/incorporation of test results from various health screenings. As a company managing a nationally-dispersed employee base – operating from worksites that offer little room or privacy for traditional onsite screenings – AutoNation turned to emg3 to develop a “mobile solution” to overcome these challenges. The AutoNation “Know Your Numbers” Mobile Health Program leverages a customized-designed Mobile Health Vehicle with integrated screening stations and a highly-trained crew to deliver testing in dealership parking lots on a touring basis. Originally designed for employees, these visits also double as a unique complimentary service for premium customers, taking AutoNation’s reputation for customer services to an even higher level.
“Know Your Numbers” Mobile Health Program
AUTO NATION
All-Star Jam Session
In an effort to raise awareness of diabetes and maximize fan support for ongoing research and advocacy efforts, the American Diabetes Association, Sanofi Aventis and the NBA asked emg3 to design and manage an interactive experience at the “NBA Jam Session,” an immersive fan experience staged in conjunction with All-Star Weekend. Featuring both traditional (pop-a-shot) and contemporary (Microsoft Kinect) activities with onsite prize and giveaway opportunities, the “Dribble to Stop Diabetes” areas maximized booth traffic while strengthening fan awareness and support.
ADA/NBA
McKesson, a Fortune 100 corporation and a leading pharmaceutical distribution company, asked emg3 to develop and manage a mobile diabetes screenings tour in support of the Health Across America: Pharmacists Partnering in Diabetes Care campaign, which aims to spotlight the important role that community pharmacists can play in supporting the early detection and day-to-day management of diabetes. The mobile campaign - comprised of a fully-branded Mobile Health Vehicle - delivered free diabetes screenings including glucose, blood pressure, and Hemoglobin A1c tests to patrons across the country. Supported by additional media (tour-specific television and newspaper advertising, PR, and appearances by National Spokesperson Erik Chopin, Season 3 winner of NBC’s “The Biggest Loser” ), the tour also served as a unique marketing platform for several supporting brand sponsors. Overall, the Health Mart Health Across America tour helped make Health Mart's brand slogan - "Caring For You and About You" - much more than words, and helped showcase the critical role that independent pharmacies play in the communities they serve.CLICK ON IMAGES FOR SLIDESHOW
McKesson, a Fortune 100 corporation and a leading pharmaceutical distribution company, asked emg3 to develop and manage a mobile diabetes screenings tour in support of the Health Across America: Pharmacists Partnering in Diabetes Care campaign, which aims to spotlight the important role that community pharmacists can play in supporting the early detection and day-to-day management of diabetes. The mobile campaign - comprised of a fully-branded Mobile Health Vehicle - delivered free diabetes screenings including glucose, blood pressure, and Hemoglobin A1c tests to patrons across the country. Supported by additional media (tour-specific television and newspaper advertising, PR, and appearances by National Spokesperson Erik Chopin, Season 3 winner of NBC’s “The Biggest Loser” ), the tour also served as a unique marketing platform for several supporting brand sponsors. Overall, the Health Mart Health Across America tour helped make Health Mart's brand slogan - "Caring For You and About You" - much more than words, and helped showcase the critical role that independent pharmacies play in the communities they serve.
CLICK ON IMAGES FOR SLIDESHOW
Health Mart Health Across America
McKesson
RELATIONSHIPS
Harley-Davidson Motor Company, the iconic American Brand, asked emg3 to help them design and fabricate a New Product Trailer that would serve to showcase their extensive line of motorcycles as well as Motor Clothes, Parts & Accessories and all the customizable features that make Harley-Davidson one of the most sought after bikes on the planet. Seeking to create an event environment that allowed them to "Flex" the branding and set elements as needed to target their expanding markets, emg3 developed an environment that was open, inviting and recreated an almost retail store experience that was very modular in concept and design. Look for this exciting, rolling exhibit as it travels across the USA.CLICK ON IMAGES FOR SLIDESHOW
Harley-Davidson Motor Company, the iconic American Brand, asked emg3 to help them design and fabricate a New Product Trailer that would serve to showcase their extensive line of motorcycles as well as Motor Clothes, Parts & Accessories and all the customizable features that make Harley-Davidson one of the most sought after bikes on the planet. Seeking to create an event environment that allowed them to "Flex" the branding and set elements as needed to target their expanding markets, emg3 developed an environment that was open, inviting and recreated an almost retail store experience that was very modular in concept and design. Look for this exciting, rolling exhibit as it travels across the USA.
NEW PRODUCT "FLEX" TRAILER
HARLEY-DAVIDSON
Ignorance means little or no awareness of a brand or product. This is the “natural” state of emotional investment. With Awareness, the audience understands that a brand/product exists, but has limited information of attributes. Interest comes when the audience makes his/her first, basic commitment to a brand – to collect additional information or participate. Education is when they have taken the initiative to learn about the key features and benefits of a product(s). Knowledge gained leads to the next level, Trial of a product to experience the benefits firsthand. The highest level, Usage illustrates a strong brand/audience connection supported by real (and ongoing) financial investment. When viewed as a continuum, increasing LEI becomes a key catalyst and necessary foundation for regular product purchase (RPP).
LEVELS OF EMOTIONAL INVESTMENT
PORTLAND PRESS HERALD
RETAIL
MOBILE
SPORTS & ENTERTAINMENT
TRIAL
HEALTH & WELLNESS
GREEN
emg3 has a full in-house Creative Team that excels in award winning event design, development and production. Utilizing hi-end 3D software and other tools, emg3's team creates rich, detailed, three-dimensional event environments and event sets. This capability gives our clients the opportunity to review and even walk-through their events long before they ever go into production. From vehicle and event set design to the creation of compelling content for multi-media presentations, this capability brings a client's brand to life.
3D/CAD
CREATIVE
emg3's in-house Creative Team has a proven record of designing and producing award winning events. Here is just a small sample of some of the GREAT work we have done for our clients both past and present. You will find events from the smallest of programs to largest productions in the industry containing everything from buses to blimps, RVs to race tracks, tents to tables and everything in between.
GSK approached emg3 to develop a trial/sampling program that would introduce consumers to the unique tooth brushing experience that is “Extreme Clean.” To do so, emg3 designed a custom-built “mobile sink” – a stylish mini-mobile platform housing several semi-private tooth brushing stations. From décor to waste water management, emg3 kept both form and function in mind in the development of this unique asset. When utilized at major fair and festival events, the “mobile sink” became the center of a unique onsite experience that combined emcee engagement, tooth brushing demonstrations and literature/coupon distribution to drive awareness and traffic. And once onsite, an exciting and education “surprise” awaited consumers – a unique theater space inside the “mobile sink” offered a virtual tooth brushing experience and a chance to win great prizes. Through these integrated elements, “Extreme Clean” successfully differentiated itself from its competitors.CLICK ON IMAGES FOR SLIDESHOW
GSK approached emg3 to develop a trial/sampling program that would introduce consumers to the unique tooth brushing experience that is “Extreme Clean.” To do so, emg3 designed a custom-built “mobile sink” – a stylish mini-mobile platform housing several semi-private tooth brushing stations. From décor to waste water management, emg3 kept both form and function in mind in the development of this unique asset. When utilized at major fair and festival events, the “mobile sink” became the center of a unique onsite experience that combined emcee engagement, tooth brushing demonstrations and literature/coupon distribution to drive awareness and traffic. And once onsite, an exciting and education “surprise” awaited consumers – a unique theater space inside the “mobile sink” offered a virtual tooth brushing experience and a chance to win great prizes. Through these integrated elements, “Extreme Clean” successfully differentiated itself from its competitors.
EXTREME CLEAN
AQUAFRESH
In concert with a planned re-launch of its private label credit card offering, HSBC/Kmart retained emg3 to plan its in-store credit acquisition efforts. In close collaboration with client representatives, emg3: Analyzed store traffic patterns and made staffing recommendations; identified staff selection criteria and provided recruitment recommendations; developed customized training materials comprised of hard copy, video and electronic media; designed and sourced tabling event elements; and provided general consultative support for client acquisition efforts. CLICK ON IMAGES FOR SLIDESHOW
In concert with a planned re-launch of its private label credit card offering, HSBC/Kmart retained emg3 to plan its in-store credit acquisition efforts. In close collaboration with client representatives, emg3: Analyzed store traffic patterns and made staffing recommendations; identified staff selection criteria and provided recruitment recommendations; developed customized training materials comprised of hard copy, video and electronic media; designed and sourced tabling event elements; and provided general consultative support for client acquisition efforts.
KMART REWARDS CARD AQUISITION CONSULTING
HSBC/KMART
Looking for a unique "hook" to help drive media coverage of its fall fashion line, Levi Strauss Signature (LSS) asked emg3 to develop a "VIP Weekend" concept that would bring fashion editors at key publications together for a memorable, brand immersive experience. Leveraging the brand's existing NASCAR equity (as an official NASCAR partner and associate sponsor of Jimmie Johnson), emg3 planned and executed a once-in-a-lifetime NASCAR weekend for a group unaccustomed to the sights and sounds of stock car racing. This wasn't an ordinary race weekend, however. VIP suites at the Four Seasons. Spa and shopping getaways. A pre-race dinner with Jimmie and Chandra Johnson. A helicopter ride into the track. A VIP tour of the garage and pit areas. A hospitality suite to view the racing action. By combining the novelty of NASCAR with the sophisticated touches valued and expected by this critical audience, LSS was able to generate significant goodwill (and great coverage!) for the brand.CLICK ON IMAGES FOR SLIDESHOW
Looking for a unique "hook" to help drive media coverage of its fall fashion line, Levi Strauss Signature (LSS) asked emg3 to develop a "VIP Weekend" concept that would bring fashion editors at key publications together for a memorable, brand immersive experience. Leveraging the brand's existing NASCAR equity (as an official NASCAR partner and associate sponsor of Jimmie Johnson), emg3 planned and executed a once-in-a-lifetime NASCAR weekend for a group unaccustomed to the sights and sounds of stock car racing. This wasn't an ordinary race weekend, however. VIP suites at the Four Seasons. Spa and shopping getaways. A pre-race dinner with Jimmie and Chandra Johnson. A helicopter ride into the track. A VIP tour of the garage and pit areas. A hospitality suite to view the racing action. By combining the novelty of NASCAR with the sophisticated touches valued and expected by this critical audience, LSS was able to generate significant goodwill (and great coverage!) for the brand.
VIP MEDIA HOSPITALITY WEEKEND
LEVI STRAUSS SIGNATURE
As the country's premiere issuer of private label credit cards, GE Money (formerly GE Consumer Finance) works closely with its card partners to maximize card acquisition and credit usage. SAM'S CLUB - the country's largest wholesale club - offers its members a variety of "members only" credit offerings to provide both business and consumer members with maximum flexibility. To help acquire and educate members on the availability of these offerings, GE Money/SAM'S CLUB asked emg3 to recruit, train and deploy hundreds of trained "Field Marketing Managers" to manage in-club tabling events at club locations across the country. Using an intensive qualification and preparation approach - featuring face-to-face "casting calls," immersive (live) training sessions, "dress rehearsal" (job shadow) on-the-job training and online retention assessments (quizzes) - emg3 supported credit acquisition efforts at hundreds of grand opening, relocation, underperforming and opportunistic club locations with great success.CLICK ON IMAGES FOR SLIDESHOW
As the country's premiere issuer of private label credit cards, GE Money (formerly GE Consumer Finance) works closely with its card partners to maximize card acquisition and credit usage. SAM'S CLUB - the country's largest wholesale club - offers its members a variety of "members only" credit offerings to provide both business and consumer members with maximum flexibility. To help acquire and educate members on the availability of these offerings, GE Money/SAM'S CLUB asked emg3 to recruit, train and deploy hundreds of trained "Field Marketing Managers" to manage in-club tabling events at club locations across the country. Using an intensive qualification and preparation approach - featuring face-to-face "casting calls," immersive (live) training sessions, "dress rehearsal" (job shadow) on-the-job training and online retention assessments (quizzes) - emg3 supported credit acquisition efforts at hundreds of grand opening, relocation, underperforming and opportunistic club locations with great success.
SAM'S CLUB CREDIT AQUISITION
GE MONEY/SAM'S CLUB
In its search for new marketing opportunities, Dockers asked emg3 to review, analyze and provide recommendations surrounding potential golf properties/sponsorships that might appeal to their target audience. Using a variety of quantitative and qualitative criteria, emg3 reviewed a full range of properties & opportunities - from PGA partnership, tournament and player sponsorships to activation of local golf course promotions in targeted markets - and provided Dockers with strong recommendations concerning the potential leverageability of golf-related equities in advertising, PR and retail contexts. By providing the client with an insightful and creative platform for real assessment, emg3 gave Dockers the tools it needed to make an informed decision.CLICK ON IMAGES FOR SLIDESHOW
In its search for new marketing opportunities, Dockers asked emg3 to review, analyze and provide recommendations surrounding potential golf properties/sponsorships that might appeal to their target audience. Using a variety of quantitative and qualitative criteria, emg3 reviewed a full range of properties & opportunities - from PGA partnership, tournament and player sponsorships to activation of local golf course promotions in targeted markets - and provided Dockers with strong recommendations concerning the potential leverageability of golf-related equities in advertising, PR and retail contexts. By providing the client with an insightful and creative platform for real assessment, emg3 gave Dockers the tools it needed to make an informed decision.
SPONSORSHIP CONSULTING
DOCKERS
Tums asked emg3 to develop a mobile sampling platform that would maximize awareness and trial at sporting events, festivals and other venues. In support of an upcoming product launch (Tums Smoothies, a line that combined Tums' traditional antacid relief with great new "soda fountain" style flavors), emg3 designed the "Tums Diner" - a small format trailer with a "retro" nostalgic feel that supported the line's unique attibutes. The trailer - manufactured by the client and used at a wide variety of events (NASCAR races, community festivals, retail locations) - combined personality, utility and cost-efficiency to help Tums differentiate its new product and ensure a memorable "first impression."CLICK ON IMAGES FOR SLIDESHOW
Tums asked emg3 to develop a mobile sampling platform that would maximize awareness and trial at sporting events, festivals and other venues. In support of an upcoming product launch (Tums Smoothies, a line that combined Tums' traditional antacid relief with great new "soda fountain" style flavors), emg3 designed the "Tums Diner" - a small format trailer with a "retro" nostalgic feel that supported the line's unique attibutes. The trailer - manufactured by the client and used at a wide variety of events (NASCAR races, community festivals, retail locations) - combined personality, utility and cost-efficiency to help Tums differentiate its new product and ensure a memorable "first impression."
MOBILE DINER DESIGN
TUMS
Faced with increasing competition from rival dog food brands in the pet specialty category, Eukanuba approached emg3 to provide insight and advice regarding new in-store promotional and sampling approaches to combat competitive efforts. emg3 proposed several innovative approaches, including the development of a permanent brand ambassador network of "Pet Nutrition Advisors" (PNAs) (comprised of Veterinary Technicians and other professionals) to assist shoppers with nutritional tips, care strategies and product selections to optimize the health of their pet. Eukanuba used emg3's recommendations to augment and improve their own retail promotion efforts.CLICK ON IMAGES FOR SLIDESHOW
Faced with increasing competition from rival dog food brands in the pet specialty category, Eukanuba approached emg3 to provide insight and advice regarding new in-store promotional and sampling approaches to combat competitive efforts. emg3 proposed several innovative approaches, including the development of a permanent brand ambassador network of "Pet Nutrition Advisors" (PNAs) (comprised of Veterinary Technicians and other professionals) to assist shoppers with nutritional tips, care strategies and product selections to optimize the health of their pet. Eukanuba used emg3's recommendations to augment and improve their own retail promotion efforts.
EUKANUBA CONSULTING
PROCTOR & GAMBLE
On the eve of its 125th year in business, Hannaford asked emg3 to develop a high-profile employee appreciation program that would celebrate and reward the critical role that employees and their families have played on the long-term success of the leading New England supermarket chain. Targeting each of Hannaford's major regions and employee concentration points, emg3 produced a series of large-scale celebration events - each bringing together thousands of attendees to enjoy complimentary meals, entertainment (featuring strong local/regional talent), vendor giveaways (provided by twenty Hannaford suppliers, who leveraged onsite booths to garner goodwill with key corporate influencers and added dimension to the overall consumer experience. emg3 handled every aspect - from venue coordination to talent negotiations, infrastructure design to vendor support - so that Hannaford representatives could focus on their historic accomplishments.CLICK ON IMAGES FOR SLIDESHOW
On the eve of its 125th year in business, Hannaford asked emg3 to develop a high-profile employee appreciation program that would celebrate and reward the critical role that employees and their families have played on the long-term success of the leading New England supermarket chain. Targeting each of Hannaford's major regions and employee concentration points, emg3 produced a series of large-scale celebration events - each bringing together thousands of attendees to enjoy complimentary meals, entertainment (featuring strong local/regional talent), vendor giveaways (provided by twenty Hannaford suppliers, who leveraged onsite booths to garner goodwill with key corporate influencers and added dimension to the overall consumer experience. emg3 handled every aspect - from venue coordination to talent negotiations, infrastructure design to vendor support - so that Hannaford representatives could focus on their historic accomplishments.
125th ANNIVERSARY EVENTS
HANNAFORD
Seeking an opportunity to increase distribution for its unique line of Indian sauces and spices among retailers, ACH Foods asked emg3 (in partnership with C-K, its advertising/PR agency partner) to develop a "buzz-worthy" experiential program that would bring Pataks to life. emg3 designed an eye-catching event set that combined "wet sampling" capability (the product is best experienced as part of a meal preparation) with "demonstration cooking" elements to let the product tell its own story. Staff were carefully selected to meet the culinary and brand personality needs of the client; attire reminiscent of traditional Indian apparel was selected in place of traditional staff uniforms. Music and other elements were used to create ambience and surround the trial experience. By showing consumers that "restaurant quality Indian food" can be made conveniently at home, Pataks helped change consumer perceptions in the marketplace - and influenced decision making at the point of sale.CLICK ON IMAGES FOR SLIDESHOW
Seeking an opportunity to increase distribution for its unique line of Indian sauces and spices among retailers, ACH Foods asked emg3 (in partnership with C-K, its advertising/PR agency partner) to develop a "buzz-worthy" experiential program that would bring Pataks to life. emg3 designed an eye-catching event set that combined "wet sampling" capability (the product is best experienced as part of a meal preparation) with "demonstration cooking" elements to let the product tell its own story. Staff were carefully selected to meet the culinary and brand personality needs of the client; attire reminiscent of traditional Indian apparel was selected in place of traditional staff uniforms. Music and other elements were used to create ambience and surround the trial experience. By showing consumers that "restaurant quality Indian food" can be made conveniently at home, Pataks helped change consumer perceptions in the marketplace - and influenced decision making at the point of sale.
PATAKS SAMPLING PROGRAM
ACH FOODS
Looking for a way to maximize awareness of increased distribution at Wal-Mart and SAM'S CLUB, EAS asked emg3 to develop a retailtainment program that would combine product sampling (of shakes and bars) with the fitness equity (training/nutrition resources, professional athlete endorsements, etc.) that makes EAS unique. emg3 developed a multi-team tour approach - staffed by serious athletes with strong sales skills, the product of a highly-targeted recruiting initiative - that brought unique brand elements (including a custom-designed computer kiosk that helped shoppers develop their own fitness and nutrition plans) to store and club locations during peak consumer traffic hours. To maximize attendance and excitement, emg3 also negotiated professional athlete appearances at a multitude of locations. Overall, the program brought EAS to life - and leveraged brand excitement to drive performance in support of a key retail partnership.CLICK ON IMAGES FOR SLIDESHOW
Looking for a way to maximize awareness of increased distribution at Wal-Mart and SAM'S CLUB, EAS asked emg3 to develop a retailtainment program that would combine product sampling (of shakes and bars) with the fitness equity (training/nutrition resources, professional athlete endorsements, etc.) that makes EAS unique. emg3 developed a multi-team tour approach - staffed by serious athletes with strong sales skills, the product of a highly-targeted recruiting initiative - that brought unique brand elements (including a custom-designed computer kiosk that helped shoppers develop their own fitness and nutrition plans) to store and club locations during peak consumer traffic hours. To maximize attendance and excitement, emg3 also negotiated professional athlete appearances at a multitude of locations. Overall, the program brought EAS to life - and leveraged brand excitement to drive performance in support of a key retail partnership.
RETAILTAINMENT PROGRAM
EAS
McKesson, a Fortune 100 corporation and a leading pharmaceutical distribution company, asked emg3 to develop an experiential initiative to help increase awareness and sales at Health Mart Pharmacy locations (a network of independent pharmacies supported by McKesson). emg3 developed a mobile health screenings tour - comprised of a fully-branded RV and four smaller in-store activation teams - to deliver valuable (and complimentary) biometric testing services to patrons across the country. Supported by additional media (tour-specific television and newspaper advertising, PR, etc.), the tour also served as a unique marketing platform for several supporting brand sponsors. Overall, the Health Mart Screenings Tour helped make Health Mart's brand slogan - "Caring For You and About You" - much more than words, and helped showcase the critical role that independent pharmacies play in the communities they serve.CLICK ON IMAGES FOR SLIDESHOW
McKesson, a Fortune 100 corporation and a leading pharmaceutical distribution company, asked emg3 to develop an experiential initiative to help increase awareness and sales at Health Mart Pharmacy locations (a network of independent pharmacies supported by McKesson). emg3 developed a mobile health screenings tour - comprised of a fully-branded RV and four smaller in-store activation teams - to deliver valuable (and complimentary) biometric testing services to patrons across the country. Supported by additional media (tour-specific television and newspaper advertising, PR, etc.), the tour also served as a unique marketing platform for several supporting brand sponsors. Overall, the Health Mart Screenings Tour helped make Health Mart's brand slogan - "Caring For You and About You" - much more than words, and helped showcase the critical role that independent pharmacies play in the communities they serve.
HEALTH MART SCREENINGS TOUR
MCKESSON
Looking for a way to maximize awareness and further reward sponsor relationships, the United States Tennis Association (USTA) - the country's premiere tennis organization (boasting 750,000+ members) and organizers of the US Open (the country's largest sporting event, drawing over 700,000 spectators) - asked emg3 to develop a unique mobile tour program in conjunction with Olympus the largest primary sponsor. The resulting tour in support of their marketintg campaign (Greatest Road Trip in Sports) - brought the excitement of professional tennis to high-profile fairs, festivals and retail locations across the country. Leveraging a high-end Prevost bus with an eye-catching graphic wrap (featuring the likeness of some of the sport's most popular athletes, from Roger Federer to Serena Williams), onsite activities included product demonstrations (featuring sponsor brands), interactive tennis challenges and unique sweepstakes opportunities designed to maximize consumer interest, event attendance and television viewership. GRTIS was also utilized as the backdrop for US Open Series advertisements, PR (Rafael Nadal traveled to the US Open in the bus) and player appearances. CLICK ON IMAGES FOR SLIDESHOW
Looking for a way to maximize awareness and further reward sponsor relationships, the United States Tennis Association (USTA) - the country's premiere tennis organization (boasting 750,000+ members) and organizers of the US Open (the country's largest sporting event, drawing over 700,000 spectators) - asked emg3 to develop a unique mobile tour program in conjunction with Olympus the largest primary sponsor. The resulting tour in support of their marketintg campaign (Greatest Road Trip in Sports) - brought the excitement of professional tennis to high-profile fairs, festivals and retail locations across the country. Leveraging a high-end Prevost bus with an eye-catching graphic wrap (featuring the likeness of some of the sport's most popular athletes, from Roger Federer to Serena Williams), onsite activities included product demonstrations (featuring sponsor brands), interactive tennis challenges and unique sweepstakes opportunities designed to maximize consumer interest, event attendance and television viewership. GRTIS was also utilized as the backdrop for US Open Series advertisements, PR (Rafael Nadal traveled to the US Open in the bus) and player appearances.
GREATEST ROAD TRIP IN SPORTS
USTA/OLYMPUS
Working in conjunction with Columbus-based Ten United, emg3 executed a grassroots sampling program for ZonePerfect Nutrition Bars. Targeting health-conscious adults at marathon races and community events, trained emg3 staff distributed full-size ZonePerfect Nutrition Bars from the vibrant Fun Flavor Factory booth. Through quality interactions, consumers were educated on the valuable benefits of the nutrition bars and were presented with a coupon for their next purchase.CLICK ON IMAGES FOR SLIDESHOW
Working in conjunction with Columbus-based Ten United, emg3 executed a grassroots sampling program for ZonePerfect Nutrition Bars. Targeting health-conscious adults at marathon races and community events, trained emg3 staff distributed full-size ZonePerfect Nutrition Bars from the vibrant Fun Flavor Factory booth. Through quality interactions, consumers were educated on the valuable benefits of the nutrition bars and were presented with a coupon for their next purchase.
The ZonePerfect 'On-the-Go' program leveraged street sampling teams strategically placedat targeted, high-traffic locations to capture the attention of morning commuters. Dressed in ZonePerfect branded attire featuring playful messaging 'Missed Breakfast?', samplers put ZonePerfect bars in the hands of busy professionals craving a morning meal. Additionally, in an effort to reach ZonePerfect's target at their place of business to offer them a pick-me-up when they need it most, the 'At Work' program set-up 'Revitalization Stations' in the lobby of high-traffic office buildings. Overall, more than 400,000 highly-targeted samples were distributed in 6 key metropolitan areas.CLICK ON IMAGES FOR SLIDESHOW
The ZonePerfect 'On-the-Go' program leveraged street sampling teams strategically placed
at targeted, high-traffic locations to capture the attention of morning commuters. Dressed in ZonePerfect branded attire featuring playful messaging 'Missed Breakfast?', samplers put ZonePerfect bars in the hands of busy professionals craving a morning meal. Additionally, in an effort to reach ZonePerfect's target at their place of business to offer them a pick-me-up when they need it most, the 'At Work' program set-up 'Revitalization Stations' in the lobby of high-traffic office buildings. Overall, more than 400,000 highly-targeted samples were distributed in 6 key metropolitan areas.
On-the-Go
ZONE PERFECT
Fun Flavor Factory
Zone Perfect
The objective was to develop an integrated, multi-vendor program for Wal-Mart to raise awareness of the 2006 World Cup and position Wal-Mart as the retail partner for soccer related products. With a concentration on Hispanic markets, the mobile Soccer Headquarters visited 155 Wal-Mart events during the months of June and July. The mobile marketing campaign featured a live outdoor soccer clinic with skills stations and demonstrations and a mini sponsor village for experiential brand interaction and sample distribution. Program sponsors included ConAgra Hunt’s Snack Pack Pudding, ACT II Microwave Popcorn and Chef Boyardee Mini Ravioli. Also included in the event set was an interactive Microsoft XBox 360 display tent with free demo play of FIFA ’06 and branded stress reliever soccer balls. Multi-Lingual, branded event signage was used to communicate key brand messaging and brand literature was distributed to parents as children interacted with the games and the clinic.CLICK ON IMAGES FOR SLIDESHOW
The objective was to develop an integrated, multi-vendor program for Wal-Mart to raise awareness of the 2006 World Cup and position Wal-Mart as the retail partner for soccer related products. With a concentration on Hispanic markets, the mobile Soccer Headquarters visited 155 Wal-Mart events during the months of June and July. The mobile marketing campaign featured a live outdoor soccer clinic with skills stations and demonstrations and a mini sponsor village for experiential brand interaction and sample distribution. Program sponsors included ConAgra Hunt’s Snack Pack Pudding, ACT II Microwave Popcorn and Chef Boyardee Mini Ravioli. Also included in the event set was an interactive Microsoft XBox 360 display tent with free demo play of FIFA ’06 and branded stress reliever soccer balls. Multi-Lingual, branded event signage was used to communicate key brand messaging and brand literature was distributed to parents as children interacted with the games and the clinic.
Pasion por el Futbol
The Diabetes Aware & Care Tour was launched in the form of five 36’ Mobile Health Vehicles (MHVs) that executed hundreds of events at over 200 stores across the country. These custom built MHVs featured 3 indoor testing stations and 2 outdoor stations. Each event hosted scores of customers, people from the local community, and Wal-Mart associates and offered complimentary health screenings for cholesterol, blood sugar, and blood pressure.The program became the largest of its kind in the country with the creation of the 5 separate tours, successfully covering the entire country and providing thousands of people with important health care services that they may otherwise have been unable to afford or access.CLICK ON IMAGES FOR SLIDESHOW
The Diabetes Aware & Care Tour was launched in the form of five 36’ Mobile Health Vehicles (MHVs) that executed hundreds of events at over 200 stores across the country. These custom built MHVs featured 3 indoor testing stations and 2 outdoor stations. Each event hosted scores of customers, people from the local community, and Wal-Mart associates and offered complimentary health screenings for cholesterol, blood sugar, and blood pressure.The program became the largest of its kind in the country with the creation of the 5 separate tours, successfully covering the entire country and providing thousands of people with important health care services that they may otherwise have been unable to afford or access.
Diabetes Aware & Care
WALMART
Designed to attract younger consumers and stimulate interest in Sensodyne, the Food Fear Challenge put consumers head-to-head in an ice cream eating contest at major "taste" events to generate awareness surrounding one of the most painful activators of tooth sensitivity. Also leveraging Sensodyne's relationship with Brett Favre, a major PR launch event, an onsite football toss and visits to select NFL and college football games further connected with a new demographic. Using these 'consumer hooks' to drive initial interest, emg3 then used a mix of product trial, product information, and the presence of onsite Dentists to position Sensodyne as the solution for tooth sensitivity.CLICK ON IMAGES FOR SLIDESHOW
Designed to attract younger consumers and stimulate interest in Sensodyne, the Food Fear Challenge put consumers head-to-head in an ice cream eating contest at major "taste" events to generate awareness surrounding one of the most painful activators of tooth sensitivity. Also leveraging Sensodyne's relationship with Brett Favre, a major PR launch event, an onsite football toss and visits to select NFL and college football games further connected with a new demographic. Using these 'consumer hooks' to drive initial interest, emg3 then used a mix of product trial, product information, and the presence of onsite Dentists to position Sensodyne as the solution for tooth sensitivity.
Food Fear Challenge
SENSODYNE
The Sensodyne Dental Spa is a powerful event marketing program that focuses on supporting the brands marketing platform of "It’s Time to Ask Your Dental Professional." Outside the Dental Spa, an Emcee welcomes consumers to the event set and directs them to the Spa for a massage and dental consultation while brand ambassadors distribute samples and a premium frozen juice beverage called Granita. This ice cold drink acts to create a point of need, due to the cold food trigger, and makes the sampling of the product more relevant to consumers. Through this well designed program, the Sensodyne Brand has been able to deliver Dental Professionals directly to the consumer in a way that reduces the anxiety and fear that going to the dentist is a negative experience. The atmosphere, brand messaging, sample distribution and Dental Professional credibility have created a delivery mechanism that will increase consumer loyalty and in turn delivers more consumers to shelves of major retailers to purchase Sensodyne and Sensodyne ProNamel toothpaste.CLICK ON IMAGES FOR SLIDESHOW
The Sensodyne Dental Spa is a powerful event marketing program that focuses on supporting the brands marketing platform of "It’s Time to Ask Your Dental Professional." Outside the Dental Spa, an Emcee welcomes consumers to the event set and directs them to the Spa for a massage and dental consultation while brand ambassadors distribute samples and a premium frozen juice beverage called Granita. This ice cold drink acts to create a point of need, due to the cold food trigger, and makes the sampling of the product more relevant to consumers. Through this well designed program, the Sensodyne Brand has been able to deliver Dental Professionals directly to the consumer in a way that reduces the anxiety and fear that going to the dentist is a negative experience. The atmosphere, brand messaging, sample distribution and Dental Professional credibility have created a delivery mechanism that will increase consumer loyalty and in turn delivers more consumers to shelves of major retailers to purchase Sensodyne and Sensodyne ProNamel toothpaste.
Dental Spa
As the 2009 Ex Award Winner for Best Activation of a Sports Sponsorship, The "Olympus US Open Series (OUSOS)" represents one of the most complex and fully-integrated sponsorships in sports history. An integrated program negotiated, developed and managed by emg3, OUSOS leveraged venue branding, on and off premise demonstration/interaction efforts, promotional activities, athlete endorsements, hospitality elements, media partnerships, press events, online efforts, retail overlays, charity tie-ins and viral amplification to engage "Tennis Fans" on many levels - with experiential tactics serving as the strong, connective and compelling "thread" at the core of this innovative sponsorship. Check out the video link above!CLICK ON IMAGES FOR SLIDESHOW
As the 2009 Ex Award Winner for Best Activation of a Sports Sponsorship, The "Olympus US Open Series (OUSOS)" represents one of the most complex and fully-integrated sponsorships in sports history. An integrated program negotiated, developed and managed by emg3, OUSOS leveraged venue branding, on and off premise demonstration/interaction efforts, promotional activities, athlete endorsements, hospitality elements, media partnerships, press events, online efforts, retail overlays, charity tie-ins and viral amplification to engage "Tennis Fans" on many levels - with experiential tactics serving as the strong, connective and compelling "thread" at the core of this innovative sponsorship. Check out the video link above!
US Open Sponsorship
OLYMPUS
Olympus stretched the limits of mobile marketing by setting a new standard for experiential business-to-business activation with Olympus OnSite, a cutting edge mobile showroom designed to bring innovative Olympus products directly to doctors, administrators, and other key constituents at hospitals, research labs, and other medical facilities around the country. Combining the products (and meeting the objectives) of multiple Olympus business groups, Olympus OnSite generated significant brand awareness, product education and sales while reducing the costs and timelines associated with closing deals. The combination of this produced stunning ROI results for the client.CLICK ON IMAGES FOR SLIDESHOW
Olympus stretched the limits of mobile marketing by setting a new standard for experiential business-to-business activation with Olympus OnSite, a cutting edge mobile showroom designed to bring innovative Olympus products directly to doctors, administrators, and other key constituents at hospitals, research labs, and other medical facilities around the country. Combining the products (and meeting the objectives) of multiple Olympus business groups, Olympus OnSite generated significant brand awareness, product education and sales while reducing the costs and timelines associated with closing deals. The combination of this produced stunning ROI results for the client.
ONSITE
“We believe that the retail environment is more than the point of purchase…it’s a place of discovery, community and personal expression”Marketers that view the retail environment as the “point of purchase” have simply missed the point. Every piece of research, every shopper insight, every personal experience points to more. Today’s retail experience is one of discovery, differentiation and decision-making. Part communication platform, part social networking site, part research laboratory, part dream factory – the retail environment is as complex and dynamic as the people making purchases within it. After hundreds of thousands of event days and millions of interactions – in shopping aisles and parking lots, through simple demonstrations and sophisticated retailtainment engagements – we recognize the limitless potential and critical challenges associated with retail activation. Shelf space makes products available for purchase, but experience sells.
“We believe that the retail environment is more than the point of purchase…it’s a place of discovery, community and personal expression”
Marketers that view the retail environment as the “point of purchase” have simply missed the point. Every piece of research, every shopper insight, every personal experience points to more. Today’s retail experience is one of discovery, differentiation and decision-making. Part communication platform, part social networking site, part research laboratory, part dream factory – the retail environment is as complex and dynamic as the people making purchases within it. After hundreds of thousands of event days and millions of interactions – in shopping aisles and parking lots, through simple demonstrations and sophisticated retailtainment engagements – we recognize the limitless potential and critical challenges associated with retail activation. Shelf space makes products available for purchase, but experience sells.
“We believe that the retail environment is more than the point of purchase… it’s a place of discovery, community and personal expression”
EMG3 SHOWREEL
OUR WORK
Di Lusso™ Deli Company is a premium deli line of meats, cheeses and specialty products from Hormel Foods®. Working with JT Mega and Hormel, emg3 created in-store events throughout New York City and surrounding areas. These retail events were aimed at increasing awareness and consumption of the DI LUSSO® Genoa salami brand around key selling seasons, increasing buy-in from key distributors, and reinforcing DI LUSSO®’s relationship with key deli operators.CLICK ON IMAGES FOR SLIDESHOW
Di Lusso™ Deli Company is a premium deli line of meats, cheeses and specialty products from Hormel Foods®. Working with JT Mega and Hormel, emg3 created in-store events throughout New York City and surrounding areas. These retail events were aimed at increasing awareness and consumption of the DI LUSSO® Genoa salami brand around key selling seasons, increasing buy-in from key distributors, and reinforcing DI LUSSO®’s relationship with key deli operators.
DELI OF THE DAY
DI LUSSO
As Olympus prepared to relocate its corporate headquarters in 2005, the company embarked on a comprehensive effort to position itself as an exciting new employer, neighbor, and corporate citizen. As the headline sponsor of MusikFest, the Olympus 'Innovation Station', a 30' custom designed dome tent, made a great first impression! This exciting exhibit housed HR kiosks, interactive displays, exciting product giveaways, and a photo contest whose winners received backstage tickets to each evening's concert and a chance to win a professional series camera from Olympus.CLICK ON IMAGES FOR SLIDESHOW
As Olympus prepared to relocate its corporate headquarters in 2005, the company embarked on a comprehensive effort to position itself as an exciting new employer, neighbor, and corporate citizen. As the headline sponsor of MusikFest, the Olympus 'Innovation Station', a 30' custom designed dome tent, made a great first impression! This exciting exhibit housed HR kiosks, interactive displays, exciting product giveaways, and a photo contest whose winners received backstage tickets to each evening's concert and a chance to win a professional series camera from Olympus.
MUSIKFEST
As the popularity of event marketing has grown, so too has the number of agencies claiming to have event marketing expertise. In an industry where 'big ideas' generate publicity but execution generates results, emg3 has invested significant time, money and energy in the development of unique resources designed to deliver impactful, innovative, and cost-effective event marketing programs.
“We believe this is a critical moment – one when environmental necessity and business opportunity have finally converged, so that the world can profit from change”“Green” is a term widely used today, contributing to everything from lifestyle choices and purchase decisions to corporate social responsibility (CSR) strategies. Seemingly, everyone – consumers, corporations, civic leaders – wants to be “green.” And with good reason; rarely has environmental necessity and business opportunity converged so closely. As we all seek to educate and mobilize the consumer audience to recognize the impact their purchase decisions make on our world – and to demonstrate the growing accessibility of green-friendly products and services – we believe that experiential marketing is uniquely positioned to deliver real results. We’ve spent years working with existing clients to reduce the footprint of their programs. We’ve joined with other industry leaders to advocate for sustainable event practices. And we’ve developed a bold platform – called “Viridescence” (visit the site) – that typifies the future of green marketing. For us, “green” is more than a color. It’s the passionate focus of our present and future.
“We believe this is a critical moment – one when environmental necessity and business opportunity have finally converged, so that the world can profit from change”
“Green” is a term widely used today, contributing to everything from lifestyle choices and purchase decisions to corporate social responsibility (CSR) strategies. Seemingly, everyone – consumers, corporations, civic leaders – wants to be “green.” And with good reason; rarely has environmental necessity and business opportunity converged so closely. As we all seek to educate and mobilize the consumer audience to recognize the impact their purchase decisions make on our world – and to demonstrate the growing accessibility of green-friendly products and services – we believe that experiential marketing is uniquely positioned to deliver real results. We’ve spent years working with existing clients to reduce the footprint of their programs. We’ve joined with other industry leaders to advocate for sustainable event practices. And we’ve developed a bold platform – called “Viridescence” (visit the site) – that typifies the future of green marketing. For us, “green” is more than a color. It’s the passionate focus of our present and future.
“We believe this is a critical moment when environmental necessity and business opportunity have finally converged, so that the world can profit from change”
The Levi Strauss Signature® Fit Pit aims to help consumers take the guesswork out of shopping so they can find the perfect pair of LSS jeans quickly and easily. A 53' double slide out houses the centerpiece of the experience, the Intellifit™ System. When a fully-clothed person steps into the scanning booth, the system executes a full body scan and generates a print out of recommended sizes and styles of Levi Strauss Signature® unique to each consumer's body type.CLICK ON IMAGES FOR SLIDESHOW
The Levi Strauss Signature® Fit Pit aims to help consumers take the guesswork out of shopping so they can find the perfect pair of LSS jeans quickly and easily. A 53' double slide out houses the centerpiece of the experience, the Intellifit™ System. When a fully-clothed person steps into the scanning booth, the system executes a full body scan and generates a print out of recommended sizes and styles of Levi Strauss Signature® unique to each consumer's body type.
FIT PIT
“We believe that wellness is within our reach…and that every company has a duty to help humanity grasp it”Every day, emg3 turns mission statements into life-saving realities. We’ve educated medical professionals on innovative technologies that lead to life-saving outcomes. We’ve inspired personal epiphanies and health-conscious behavioral changes through grassroots biometric testing programs. We’ve introduced consumer audiences to products and services that improve health and promote wellness on a national scale. And we’ve done so with pride. Experiential marketing is motivational and moving. It’s an active medium for audiences in need of activity. It’s a powerful tool for organizations that see wellness as a right and change as an institutional responsibility. CPG. Pharma. Medical equipment. Advocacy. Government. Employers. We work with people that believe the same – and we help transform at-need people into grateful prospects, patients and purchasers in the process.
“We believe that wellness is within our reach…and that every company has a duty to help humanity grasp it”
Every day, emg3 turns mission statements into life-saving realities. We’ve educated medical professionals on innovative technologies that lead to life-saving outcomes. We’ve inspired personal epiphanies and health-conscious behavioral changes through grassroots biometric testing programs. We’ve introduced consumer audiences to products and services that improve health and promote wellness on a national scale. And we’ve done so with pride. Experiential marketing is motivational and moving. It’s an active medium for audiences in need of activity. It’s a powerful tool for organizations that see wellness as a right and change as an institutional responsibility. CPG. Pharma. Medical equipment. Advocacy. Government. Employers. We work with people that believe the same – and we help transform at-need people into grateful prospects, patients and purchasers in the process.
“We believe that wellness is within our reach… and that every company has a duty to help humanity grasp it”
“We believe that activity brings out the passion in people…and makes heroes out of brands”Few experiences captivate consumer audiences like sports and entertainment events. In their ability to aggregate attendees, define brand personality and inspire sponsor loyalty, such events provide the perfect foundation for formative brand/audience engagements – but only if you know how to cultivate a connection. It’s not about banner placement. It’s not about television viewership. It’s about tapping into the “fantasy” that inhabits the core of “fandom” – the “halo” that surrounds and informs each face-to-face interaction onsite. At emg3, we know how to build smart sponsorship platforms. We’ve done so through NASCAR, NFL, USTA, X Games, PGA, MLB, NHL, Olympic, Concert Tour and Special Performance events across the country – and around the world.
“We believe that activity brings out the passion in people…and makes heroes out of brands”
Few experiences captivate consumer audiences like sports and entertainment events. In their ability to aggregate attendees, define brand personality and inspire sponsor loyalty, such events provide the perfect foundation for formative brand/audience engagements – but only if you know how to cultivate a connection. It’s not about banner placement. It’s not about television viewership. It’s about tapping into the “fantasy” that inhabits the core of “fandom” – the “halo” that surrounds and informs each face-to-face interaction onsite. At emg3, we know how to build smart sponsorship platforms. We’ve done so through NASCAR, NFL, USTA, X Games, PGA, MLB, NHL, Olympic, Concert Tour and Special Performance events across the country – and around the world.
“We believe that activity brings out the passion in people… and makes heroes out of brands”
“We believe that the road to brand success is paved with memorable interactions…and that every brand deserves a grand stage”When we talk about “mobile,” we’re not talking about phone communications. And we’re not talking about mobile advertising. We’re talking about delivering an immersive brand experience to targeted business and consumer audiences at a place and time where your visitors are looking for solutions and satisfaction. Mobile marketing isn’t tactical. The vehicles we design and experiences they house are a symbolic extension of the brands they represent. They often occupy the center of integrated campaigns, and live secondary lives as featured elements in national advertising, online, retail and PR efforts. Mobile showrooms. Sponsorship activation platforms. Temporary retail locations. “Buzz” marketing tools. We’ve designed, built, launched and operated mobile marketing programs of every shape and size. Many have won awards, but each has rewarded the brands and audiences who have experienced them.
“We believe that the road to brand success is paved with memorable interactions…and that every brand deserves a grand stage”
When we talk about “mobile,” we’re not talking about phone communications. And we’re not talking about mobile advertising. We’re talking about delivering an immersive brand experience to targeted business and consumer audiences at a place and time where your visitors are looking for solutions and satisfaction. Mobile marketing isn’t tactical. The vehicles we design and experiences they house are a symbolic extension of the brands they represent. They often occupy the center of integrated campaigns, and live secondary lives as featured elements in national advertising, online, retail and PR efforts. Mobile showrooms. Sponsorship activation platforms. Temporary retail locations. “Buzz” marketing tools. We’ve designed, built, launched and operated mobile marketing programs of every shape and size. Many have won awards, but each has rewarded the brands and audiences who have experienced them.
“We believe that trial is the key to real understanding…and that every product has a story worth telling”In a world of intense brand competition and (often) subtle product differentiation, there is no substitute for a trial experience. Giving targeted audiences the opportunity for a sensory engagement – a moment when touch, taste, smell, sight and sound can work together to break through cluttered mindscapes and old shopping habits – is like giving your product a voice so it can tell its own story. We want to hear it – and provide an amplifier, a stage and a concert hall so that others can too. At retail locations. At sporting events. At medical facilities. On college campuses. On the street. Wherever your audience is and when your product’s story will resonate most. Hand to hand and face to face – so we can help your target read it. Because sampling is only part of the story – it's what your audience does next that matters most.
“We believe that trial is the key to real understanding…and that every product has a story worth telling”
In a world of intense brand competition and (often) subtle product differentiation, there is no substitute for a trial experience. Giving targeted audiences the opportunity for a sensory engagement – a moment when touch, taste, smell, sight and sound can work together to break through cluttered mindscapes and old shopping habits – is like giving your product a voice so it can tell its own story. We want to hear it – and provide an amplifier, a stage and a concert hall so that others can too. At retail locations. At sporting events. At medical facilities. On college campuses. On the street. Wherever your audience is and when your product’s story will resonate most. Hand to hand and face to face – so we can help your target read it. Because sampling is only part of the story – it's what your audience does next that matters most.
“We believe that trial is the key to real understanding… and that every product has a story worth telling”
PROJECT BRIEF
emg3 is proud to be an agency partner for the Jimmie Johnson Foundation. The Jimmie Johnson Foundation is dedicated to assisting children, families and communities in need throughout the United States. The foundation strives to help everyone, particularly children, pursue their dreams. For more information visitwww.jimmiejohnsonfoundation.orgCLICK ON IMAGES FOR SLIDESHOW
emg3 is proud to be an agency partner for the Jimmie Johnson Foundation. The Jimmie Johnson Foundation is dedicated to assisting children, families and communities in need throughout the United States. The foundation strives to help everyone, particularly children, pursue their dreams. For more information visit
www.jimmiejohnsonfoundation.org
FOUNDATION
JIMMIE JOHNSON
Hannaford, part of the Brussels-based Delhaize Group, is a company that creates value through everyday low prices and a passion for food and best practices. By creating a fun, inspirational event centered around "Everything to do with Summer," the Summer Celebrations Tour was a powerful sampling promotion that significantly lifted sales for Hannaford private label and key (or participating) co-branding partners. With on-site grilling, product sampling, sweepstakes entry, and branded give-aways, the consumer experience was unlike anything the store had experienced in the past.CLICK ON IMAGES FOR SLIDESHOW
Hannaford, part of the Brussels-based Delhaize Group, is a company that creates value through everyday low prices and a passion for food and best practices. By creating a fun, inspirational event centered around "Everything to do with Summer," the Summer Celebrations Tour was a powerful sampling promotion that significantly lifted sales for Hannaford private label and key (or participating) co-branding partners. With on-site grilling, product sampling, sweepstakes entry, and branded give-aways, the consumer experience was unlike anything the store had experienced in the past.
SUMMER CELEBRATIONS
Glucerna and FreeStyle, both diabetes related brands from global health care company, Abbott, teamed up for a two year, nationwide mobile tour raising awareness for diabetes care. Traveling to various events, including American Diabetes Association Expos, large fairs/festivals, Hispanic and African American targeted events and retail parking lots, the Glucerna/FreeStyle tour offered valuable information for people with diabetes on how to control their diabetes through nutrition, frequent blood glucose monitoring and exercise. Complimentary Glucerna samples were distributed while FreeStyle representatives demonstrated the virtually pain-free blood glucose monitors.CLICK ON IMAGES FOR SLIDESHOW
Glucerna and FreeStyle, both diabetes related brands from global health care company, Abbott, teamed up for a two year, nationwide mobile tour raising awareness for diabetes care. Traveling to various events, including American Diabetes Association Expos, large fairs/festivals, Hispanic and African American targeted events and retail parking lots, the Glucerna/FreeStyle tour offered valuable information for people with diabetes on how to control their diabetes through nutrition, frequent blood glucose monitoring and exercise. Complimentary Glucerna samples were distributed while FreeStyle representatives demonstrated the virtually pain-free blood glucose monitors.
DIABETES FREEDOM TOUR
ABBOTT
We traveled to 40 markets around the country on two 45-foot buses, or "Dream Ace Machines," that brought the Dream Ace contest to life. Each tour stop was held at an Ace Hardware store and included appearances by Bill Rancic, season one winner of "The Apprentice," and Lou Manfredini, Ace’s "Helpful Hardware Man." The events included Ace gift card giveaways, book signings and/or product demonstrations. Over 22,000 people from all over the US registered, and more than 5,400 people completed Round 1. At Ace Hardware's Spring Convention in Las Vegas on March 15, the two Dream Ace Finalists presented a summary of their business and marketing plans for the Dream Ace store in Houston. Immediately after the presentations, the Ace Retailers in attendance voted to select Gower Talley of Canby, Oregon as the Grand Prize Winner of the Dream Ace Contest!CLICK ON IMAGES FOR SLIDESHOW
We traveled to 40 markets around the country on two 45-foot buses, or "Dream Ace Machines," that brought the Dream Ace contest to life. Each tour stop was held at an Ace Hardware store and included appearances by Bill Rancic, season one winner of "The Apprentice," and Lou Manfredini, Ace’s "Helpful Hardware Man." The events included Ace gift card giveaways, book signings and/or product demonstrations. Over 22,000 people from all over the US registered, and more than 5,400 people completed Round 1. At Ace Hardware's Spring Convention in Las Vegas on March 15, the two Dream Ace Finalists presented a summary of their business and marketing plans for the Dream Ace store in Houston. Immediately after the presentations, the Ace Retailers in attendance voted to select Gower Talley of Canby, Oregon as the Grand Prize Winner of the
Dream Ace Contest!
DREAM ACE GIVEAWAY
ACE HARDWARE
Aquafresh Advanced, a revolutionary toothpaste that increases tooth enamel strength by 25%, charged emg3 with developing a cost effective sampling program to support its overall marketing campaign. The program plan needed to focus on product sampling while maintaining opportunities for the brand to make an emotional connection with consumers. Consisting of a hybrid tent with a custom inflatable facade that differentiated the set from other promotions, the event created rapid awareness of Aquafresh Advanced and communicated key therapeutic messaging and benefits of Aquafresh Advanced. Sweepstakes sign-up, interactive tooth displays, and premium give-aways also helped to draw consumers into the event. Roaming the area, hi-end staff distributed samples and branded cards to consumers that drove even more traffic back to the set.CLICK ON IMAGES FOR SLIDESHOW
Aquafresh Advanced, a revolutionary toothpaste that increases tooth enamel strength by 25%, charged emg3 with developing a cost effective sampling program to support its overall marketing campaign. The program plan needed to focus on product sampling while maintaining opportunities for the brand to make an emotional connection with consumers. Consisting of a hybrid tent with a custom inflatable facade that differentiated the set from other promotions, the event created rapid awareness of Aquafresh Advanced and communicated key therapeutic messaging and benefits of Aquafresh Advanced. Sweepstakes sign-up, interactive tooth displays, and premium give-aways also helped to draw consumers into the event. Roaming the area, hi-end staff distributed samples and branded cards to consumers that drove even more traffic back to the set.
ADVANCED TOUR
Diabetes is a growing problem in our country and we are working with clients to generate awareness and help consumers make smarter choices. The 2007 program for Glucerna® focused on executions at American Diabetes Association Expos, where consumers go to learn about the newest products and services made for people with diabetes. emg3 developed, planned and managed these events for Glucerna, makers of nutritional products for people with diabetes. Eye-catching graphics drew in attendees who were able to sample firsthand the delicious array of products Glucerna offers, including shakes, cereal and bars. By allowing our consumers to ask important questions to our staff and to taste the product, they learned for themselves how delicious it was and were confident in making future purchases. Over the past three years, emg3 has distributed more than 215,000 Glucerna products.CLICK ON IMAGES FOR SLIDESHOW
Diabetes is a growing problem in our country and we are working with clients to generate awareness and help consumers make smarter choices. The 2007 program for Glucerna® focused on executions at American Diabetes Association Expos, where consumers go to learn about the newest products and services made for people with diabetes. emg3 developed, planned and managed these events for Glucerna, makers of nutritional products for people with diabetes. Eye-catching graphics drew in attendees who were able to sample firsthand the delicious array of products Glucerna offers, including shakes, cereal and bars. By allowing our consumers to ask important questions to our staff and to taste the product, they learned for themselves how delicious it was and were confident in making future purchases. Over the past three years, emg3 has distributed more than 215,000 Glucerna products.
DIABETES EXPO
OVERVIEW
'WE BELIEVE THAT THE RETAIL ENVIRONMENT IS MORE THAN THE POINT OF PURCHASE... IT'S A PLACE OF DISCOVERY, COMMUNITY AND PERSONAL EXPRESSION"
PROJECT decs
SUBLINE GOES HERE
PROJECT TITLE
CHASING THE ROI GRAIL
THE BENTONVILLE EFFECT
FOLLOW THE LEADER
emg3 Wins Ex Awards for Third Straight Year(Portland, ME) – Independent event marketing agency emg3 has just won prestigious Ex Awards for two separate Wal-Mart mobile marketing tours, becoming the first agency to win Ex Awards in mobile event marketing categories in three consecutive years. The Ex Awards are presented annually for all forms of experiential marketing in 26 categories by Event Marketer magazine.emg3 won this year’s Ex Awards in the Best Mobile Tour category for its “Diabetes Aware & Care,” and in the Best Multi-Cultural Event category for its “Pasión por el Fútbol.” Both mobile tours were created to increase channel sales and awareness for Wal-Mart and various co-sponsors by visiting Wal-Mart locations across the country. emg3 had previously won two Ex Awards for its “OnSite” program for client Olympus America, and another for its “Fit Pit” program for client Levi Strauss & Co.The “Pasión por el Fútbol” program engaged consumers during soccer’s World Cup at more than 150 high Hispanic-index Wal-Mart stores throughout the U.S. southwest and Florida with parking-lot soccer clinics given in a completely bi-lingual environment. Co-sponsors of the program included Coca-Cola, ConAgra, Kellogg’s, Doritos, and X-Box, who provided a combination of free samples and experiences.The “Diabetes Aware & Care” program provided free tests for cholesterol, blood sugar, and blood pressure to over 30,000 Wal-Mart customers across the country using five separate medical teams. Ultimately, 16 co-sponsors included Pfizer, Johnson & Johnson, Bayer, Kraft Foods, and Unilever. The value of the tests provided to consumers is estimated at $9 million, and customers would virtually follow the mobile tours into Wal-Mart parking lots to take advantage of the opportunity.“We’ve clearly established mobile tour marketing as one of our core competencies,” says emg3 president Steve Woods. Other agency services include sports activations, retailtainment, in-store sampling, and grass-roots marketing. emg3 was recently recognized by Event Marketer as one of the fastest-growing event marketing agencies in the country. The agency’s current client list includes Wal-Mart, Olympus America, Ace Hardware, Hannaford Bothers (Delhaize), and GlaxoSmithKline.
emg3 Wins Ex Awards for Third Straight Year
(Portland, ME) – Independent event marketing agency emg3 has just won prestigious Ex Awards for two separate Wal-Mart mobile marketing tours, becoming the first agency to win Ex Awards in mobile event marketing categories in three consecutive years. The Ex Awards are presented annually for all forms of experiential marketing in 26 categories by Event Marketer magazine.
emg3 won this year’s Ex Awards in the Best Mobile Tour category for its “Diabetes Aware & Care,” and in the Best Multi-Cultural Event category for its “Pasión por el Fútbol.” Both mobile tours were created to increase channel sales and awareness for Wal-Mart and various co-sponsors by visiting Wal-Mart locations across the country. emg3 had previously won two Ex Awards for its “OnSite” program for client Olympus America, and another for its “Fit Pit” program for client Levi Strauss & Co.
The “Pasión por el Fútbol” program engaged consumers during soccer’s World Cup at more than 150 high Hispanic-index Wal-Mart stores throughout the U.S. southwest and Florida with parking-lot soccer clinics given in a completely bi-lingual environment. Co-sponsors of the program included Coca-Cola, ConAgra, Kellogg’s, Doritos, and X-Box, who provided a combination of free samples and experiences.
The “Diabetes Aware & Care” program provided free tests for cholesterol, blood sugar, and blood pressure to over 30,000 Wal-Mart customers across the country using five separate medical teams. Ultimately, 16 co-sponsors included Pfizer, Johnson & Johnson, Bayer, Kraft Foods, and Unilever. The value of the tests provided to consumers is estimated at $9 million, and customers would virtually follow the mobile tours into Wal-Mart parking lots to take advantage of the opportunity.
“We’ve clearly established mobile tour marketing as one of our core competencies,” says emg3 president Steve Woods. Other agency services include sports activations, retailtainment, in-store sampling, and grass-roots marketing. emg3 was recently recognized by Event Marketer as one of the fastest-growing event marketing agencies in the country. The agency’s current client list includes Wal-Mart, Olympus America, Ace Hardware, Hannaford Bothers (Delhaize), and GlaxoSmithKline.
WAL-MART TOUR WINS EX-AWARD
EMG3 WINS REGGIE
EMG3 NAMED HOT SHOP
emg3 Helps Ace Hardware Give Away StorePortland, ME – When Ace Hardware brought aspiring entrepreneurs from 40 states to New York City this weekend to compete to win a fully-stocked hardware store valued at $1million, it chose Portland, Maine-based event marketing agency emg3 to coordinate the event.Ace’s “Dream Ace” tour began recruiting contestants this month at the company’s locations around the country, and the tour culminated with the New York event hosted by Bill Rancic, star of Donald Trump’s inaugural “Apprentice” television show . While in New York, the 40 contestants were pared down to 12 with a variety of tests that were judged by Ace Hardware store owners. The 12 remaining contestants will travel to Ace’s headquarters in Chicago later this month for more interviews, and a winner will be chosen next month in Las Vegas at the annual Ace Hardware sales conference.emg3 provided strategic management, creative development, and logistics for the tour and subsequent events. “Presenting a new store to a budding entrepreneur dovetails nicely with the Ace culture,” says Steve Woods, emg3 president. Ace Hardware isn’t a franchisor, it’s a cooperative, where corporate profits of the national organization are distributed to store owners. “Involving local store owners in this tour is a cornerstone of the event – they’re welcoming a new member into an 80-year-old, world-renown family,” says Woods.For its part, emg3’s management included “wrapping” vehicles with Ace-brand graphics, organizing venues, and marketing the contest. The company was recently recognized by Event Marketer Magazine as one of the fastest-growing event marketing agencies in the country. emg3’s current client list includes Wal-Mart, Olympus America, Levi Strauss & Co., and GlaxoSmithKline.
emg3 Helps Ace Hardware Give Away Store
Portland, ME – When Ace Hardware brought aspiring entrepreneurs from 40 states to New York City this weekend to compete to win a fully-stocked hardware store valued at $1million, it chose Portland, Maine-based event marketing agency emg3 to coordinate the event.
Ace’s “Dream Ace” tour began recruiting contestants this month at the company’s locations around the country, and the tour culminated with the New York event hosted by Bill Rancic, star of Donald Trump’s inaugural “Apprentice” television show . While in New York, the 40 contestants were pared down to 12 with a variety of tests that were judged by Ace Hardware store owners. The 12 remaining contestants will travel to Ace’s headquarters in Chicago later this month for more interviews, and a winner will be chosen next month in Las Vegas at the annual Ace Hardware sales conference.
emg3 provided strategic management, creative development, and logistics for the tour and subsequent events. “Presenting a new store to a budding entrepreneur dovetails nicely with the Ace culture,” says Steve Woods, emg3 president. Ace Hardware isn’t a franchisor, it’s a cooperative, where corporate profits of the national organization are distributed to store owners. “Involving local store owners in this tour is a cornerstone of the event – they’re welcoming a new member into an 80-year-old, world-renown family,” says Woods.
For its part, emg3’s management included “wrapping” vehicles with Ace-brand graphics, organizing venues, and marketing the contest. The company was recently recognized by Event Marketer Magazine as one of the fastest-growing event marketing agencies in the country. emg3’s current client list includes Wal-Mart, Olympus America, Levi Strauss & Co., and GlaxoSmithKline.
ACE HARDWARE GIVES AWAY $1MILLION
"We say: If we required revenue figures for the It List, this Portland, ME agency might have a legitimate shot at the title of fastest-growing event agency—especially after winning guard duty over Olympus’ entire sponsorship portfolio last month. Last year featured a pair of Wal-Mart programs: a full-blown multi-rig mobile tour tying the retailer to 16 brand partners and the American Diabetes Association, and a separate soccer-flavored multicultural retailtainment effort that showed the agency could play the ethnic marketing game. Whatever ceo Woods is doing, he should keep doing it.”- Event Marketer
"We say: If we required revenue figures for the It List, this Portland, ME agency might have a legitimate shot at the title of fastest-growing event agency—especially after winning guard duty over Olympus’ entire sponsorship portfolio last month. Last year featured a pair of Wal-Mart programs: a full-blown multi-rig mobile tour tying the retailer to 16 brand partners and the American Diabetes Association, and a separate soccer-flavored multicultural retailtainment effort that showed the agency could play the ethnic marketing game. Whatever ceo Woods is doing, he should keep doing it.”
- Event Marketer
emg3 NAMED TO RFP HITLIST
emg3 Serves Up Olympus at U.S. Open as Agency-of-RecordPortland, ME – Olympus America Inc. has selected its new agency-of-record – emg3, a Portland, Maine-based event marketing agency – to manage its top-tier sponsorship presence at the USTA’s US Open tennis championship and at US Open Series tournaments. The emg3 activations for Olympus will include fan interaction, product trial, staffing, partnerships, and hospitality at the championship event in Flushing Meadows, New York, as well as at eight US Open Series events just prior to the championship.“We’ve engaged emg3 to assist in bringing our newest medical technology products to our healthcare customers with the Olympus OnSite™ mobile marketing program, as well as to handle our presence at major corporate events like Musikfest in the past,” says Olympus’ President & COO Mark Gumz, “Based on the success of those programs, it was a natural progression to entrust emg3 with our presence at the US Open.”“Our accumulated experience in sports marketing makes us very comfortable handling events of this magnitude,” says emg3 President & CEO Steve Woods. Other current sports activations for emg3 include managing the NASCAR presence for Levi Strauss’ Signature brand and acting as agency-of-record for the Jimmie Johnson Foundation for the current NASCAR champion. Woods’ sports management background includes time as an NBA player’s agent, MLB player’s agent, sports columnist for Knight-Ridder, and nine years as an Adjunct Professor of Sports Business.About OlympusOlympus is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products. The company works collaboratively with its customers and its affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines.Olympus serves healthcare and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit www.olympusamerica.com.About emg3emg3 provides services for sports activations, nationwide consumer contests, sponsorships, in-store sampling events, “retailtainment,” and grass-roots marketing. The company was recently recognized by Event Marketer Magazine as one of the fastest-growing event marketing agencies in the country. emg3’s current client list also includes Wal-Mart, GlaxoSmithKline, Ace Hardware, and the Delhaize Group. Complete background on the company is available at www.emg3.com.
emg3 Serves Up Olympus at U.S. Open as Agency-of-Record
Portland, ME – Olympus America Inc. has selected its new agency-of-record – emg3, a Portland, Maine-based event marketing agency – to manage its top-tier sponsorship presence at the USTA’s US Open tennis championship and at US Open Series tournaments. The emg3 activations for Olympus will include fan interaction, product trial, staffing, partnerships, and hospitality at the championship event in Flushing Meadows, New York, as well as at eight US Open Series events just prior to the championship.
“We’ve engaged emg3 to assist in bringing our newest medical technology products to our healthcare customers with the Olympus OnSite™ mobile marketing program, as well as to handle our presence at major corporate events like Musikfest in the past,” says Olympus’ President & COO Mark Gumz, “Based on the success of those programs, it was a natural progression to entrust emg3 with our presence at the US Open.”
“Our accumulated experience in sports marketing makes us very comfortable handling events of this magnitude,” says emg3 President & CEO Steve Woods. Other current sports activations for emg3 include managing the NASCAR presence for Levi Strauss’ Signature brand and acting as agency-of-record for the Jimmie Johnson Foundation for the current NASCAR champion. Woods’ sports management background includes time as an NBA player’s agent, MLB player’s agent, sports columnist for Knight-Ridder, and nine years as an Adjunct Professor of Sports Business.
About Olympus
Olympus is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products. The company works collaboratively with its customers and its affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines.
Olympus serves healthcare and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit www.olympusamerica.com.
About emg3
emg3 provides services for sports activations, nationwide consumer contests, sponsorships, in-store sampling events, “retailtainment,” and grass-roots marketing. The company was recently recognized by Event Marketer Magazine as one of the fastest-growing event marketing agencies in the country. emg3’s current client list also includes Wal-Mart, GlaxoSmithKline, Ace Hardware, and the Delhaize Group. Complete background on the company is available at www.emg3.com.
OLYMPUS US OPEN SPONSORSHIP
Style Drivers is a 360-degree marketing campaign created and designed by emg3 to leverage the benefits and attributes of our client’s needs specific to fashion, sports, and general entertainment. emg3 services all aspects of the Style Drivers marketing campaign including program conceptualization, logo creation, mobile activation, athlete endorsements and memorablebrand-to-consumer opportunities.For more information on emg3 and Style Drivers please visit www.StyleDrivers.com
Style Drivers is a 360-degree marketing campaign created and designed by emg3 to leverage the benefits and attributes of our client’s needs specific to fashion, sports, and general entertainment.
emg3 services all aspects of the Style Drivers marketing campaign including program conceptualization, logo creation, mobile activation, athlete endorsements and memorable
brand-to-consumer opportunities.
For more information on emg3 and Style Drivers please visit www.StyleDrivers.com
STYLE DRIVERS
emg3, through the use of its proprietary database Oculus, has created the “B.E.S.T. Network”. Short for “Brand Experience Store Team,” this community of professional product specialists is employed on an ongoing basis and dedicated to a finite geography or group of demographically similar stores. Armed with the newest tools and supported by a dynamic infrastructure, the B.E.S.T. Network represents the next evolution for in-store Demo Staffing.
A UNIQUE NETWORK
emg3's creative team leverages 3D/CAD capability to design and create rich, detailed, three-dimensional event environments. From vehicle and event set development to the creation of compelling content for multi-media presentations, this capability brings a client's brand to life.
To efficiently manage the many details – staff information, venue details, shipping logistics, field communications and reporting information of event marketing, emg3 has developed a unique database called Oculus. At the center of Oculus, thousands of searchable staff profiles – containing contact information, photos, demographic traits, special skills, past event performance, and other information – give emg3 the means to match staff to the unique needs of each program.
emg3 leverages a number of proprietary systems, including customizable IVR and web-based reporting mechanisms, to collect information from field staff while programs are executing. The information collected through these systems – and through the 24/7 on-call support we offer our field staff – gives emg3 the ability to make program adjustments in 'real time', improving results while events are still in progress.
FIELD REPORTING
OCULUS
emg3 has launched a new mobile marketing service designed to provide real expertise to brands whose current mobile marketing programs are in critical condition. This new service, called emg3 MD, attempts to address the void between the great promise of mobile marketing initiatives and the often inconsistent, inefficient execution of these programs."As the popularity of mobile marketing has grown exponentially, so too has the number and type of agency providers claiming expertise in this area," said Steve Woods, President of emg3. "While we applaud the great work that many agencies have done in this area, we also recognize that many brands find their early forays into mobile marketing to be confusing, complicated, and costly. Coupled with ROI pressures from senior management, these issues can seriously jeopardize the success of mobile marketing efforts and derail programs before they have the opportunity to demonstrate their true value. emg3 MD has been designed to help these brands identify and correct the issues inherent in their programs, cutting costs and amplifying results in the process."Offering two levels of service (consulting and turnkey program management), emg3 MD combines ROI analysis, consumer experience development, vehicle assessment, risk and liability consulting, routing recommendations, and other allied services into one, comprehensive service offering. Born from the experiences of key emg3 personnel, emg3 MD is grounded in the skills developed and lessons learned through dozens of successfully-revitalized programs.
emg3 has launched a new mobile marketing service designed to provide real expertise to brands whose current mobile marketing programs are in critical condition. This new service, called emg3 MD, attempts to address the void between the great promise of mobile marketing initiatives and the often inconsistent, inefficient execution of these programs.
"As the popularity of mobile marketing has grown exponentially, so too has the number and type of agency providers claiming expertise in this area," said Steve Woods, President of emg3. "While we applaud the great work that many agencies have done in this area, we also recognize that many brands find their early forays into mobile marketing to be confusing, complicated, and costly. Coupled with ROI pressures from senior management, these issues can seriously jeopardize the success of mobile marketing efforts and derail programs before they have the opportunity to demonstrate their true value. emg3 MD has been designed to help these brands identify and correct the issues inherent in their programs, cutting costs and amplifying results in the process."
Offering two levels of service (consulting and turnkey program management), emg3 MD combines ROI analysis, consumer experience development, vehicle assessment, risk and liability consulting, routing recommendations, and other allied services into one, comprehensive service offering. Born from the experiences of key emg3 personnel, emg3 MD is grounded in the skills developed and lessons learned through dozens of successfully-revitalized programs.
EMG3 MD
On behalf of everyone at emg3, thank you for taking the time to explore our website. Within its pages, I hope we've captured the essence of an agency and group of people worthy of further exploration and firsthand experience; ours is a story best told in person, shared among people who may ultimately rely on each other to build businesses and protect reputations. As a service provider, partner, or place to work, we recognize the critical role that character and commitment play in selecting those we rely on. We also recognize the limitations of this medium and more traditional communication channels; we're all seeking something deeper than an internet connection. In many ways, it's our dissatisfaction with such limitations that fueled the birth of emg3. As traditional media continue their cognitive assault on our collective senses, our focus remains on a series of simple and timeless truths. People live, work, shop and play in local communities. They rely heavily on family, friends, colleagues and peers to determine, develop, and demonstrate their preferences. They have needs and wants, frequently indistinguishable from each other. Ultimately, their lives as consumers are continuously informed by these experiences and the products and services they choose are judged in this context. Brands have many tools at their disposal to influence these experiences. Only one focuses on the experience itself. At emg3, we build smart events. We do so because we know that differentiation, innovation, style, performance, personality, and quality are just conceptual wallpaper when not rooted in experience. We do so because we believe the thoughtful convergence of brand, consumer, and environmental attributes moves people (and business objectives). We do so because brands have a story to tell that goes beyond images and sound bytes. We look forward to hearing yours. Enjoy the first chapter of ours.Stephen M. WoodsPresident, emg3
On behalf of everyone at emg3, thank you for taking the time to explore our website. Within its pages, I hope we've captured the essence of an agency and group of people worthy of further exploration and firsthand experience; ours is a story best told in person, shared among people who may ultimately rely on each other to build businesses and protect reputations. As a service provider, partner, or place to work, we recognize the critical role that character and commitment play in selecting those we rely on. We also recognize the limitations of this medium and more traditional communication channels; we're all seeking something deeper than an internet connection. In many ways, it's our dissatisfaction with such limitations that fueled the birth of emg3. As traditional media continue their cognitive assault on our collective senses, our focus remains on a series of simple and timeless truths. People live, work, shop and play in local communities. They rely heavily on family, friends, colleagues and peers to determine, develop, and demonstrate their preferences. They have needs and wants, frequently indistinguishable from each other. Ultimately, their lives as consumers are continuously informed by these experiences and the products and services they choose are judged in this context. Brands have many tools at their disposal to influence these experiences. Only one focuses on the experience itself.
At emg3, we build smart events. We do so because we know that differentiation, innovation, style, performance, personality, and quality are just conceptual wallpaper when not rooted in experience. We do so because we believe the thoughtful convergence of brand, consumer, and environmental attributes moves people (and business objectives). We do so because brands have a story to tell that goes beyond images and sound bytes. We look forward to hearing yours. Enjoy the first chapter of ours.
Stephen M. Woods
President, emg3
LEADERSHIP
emg3 leverages a unique approach to build smart events. At the core of our approach is a focus on the key 'building blocks' of audience experience. Programs built with these 'building blocks' in mind allow brands to enhance their audiences' level of emotional investment, driving sales in the process.
ANATOMY OF A SMART EVENT
Right now, your target audience is buying something. Somewhere. Their behavior is driven by personality, defined by environment, and directly linked to brand perception. Their decisions – about the consumer products they use, the business partners they choose, the services their organizations rely on – are complex. Their reactions – to product launches, sales pitches, and other solicitations – are unpredictable. And while you strive to explain their behaviors through rigid research and analysis, they live their lives in three dimensions. Do your marketing solutions recognize this?emg3 believes in the Power of 3®, the unique touchpoints where your brand, your audience, and their environment converge. emg3 builds smart events designed to target, create, and leverage these touchpoints. Sometimes for consumer products. Sometimes for business-to-business applications. Always in three dimensions. It’s the core of our philosophy, the focus of our capabilities, and the essence of what we do.It's why we call ourselves emg3.
Right now, your target audience is buying something. Somewhere. Their behavior is driven by personality, defined by environment, and directly linked to brand perception. Their decisions – about the consumer products they use, the business partners they choose, the services their organizations rely on – are complex. Their reactions – to product launches, sales pitches, and other solicitations – are unpredictable. And while you strive to explain their behaviors through rigid research and analysis, they live their lives in three dimensions. Do your marketing solutions recognize this?
emg3 believes in the Power of 3®, the unique touchpoints where your brand, your audience, and their environment converge. emg3 builds smart events designed to target, create, and leverage these touchpoints. Sometimes for consumer products. Sometimes for business-to-business applications. Always in three dimensions. It’s the core of our philosophy, the focus of our capabilities, and the essence of what we do.
It's why we call ourselves emg3.
WHAT 3 MEANS
THE TRUTH
First, I want to thank you for visiting our website and taking the time to learn more about emg3. As a current or prospective client, ally or employee, your visit is part of a necessary “deep dive” into who we are and what we do. Within the site, I hope you find evidence of a body of work worthy of your association. That’s the critical first step in any search for a trusted partner – and I’m confident we have the expertise, resources and capabilities to warrant such trust. But we still may not be the right fit for you or your business. And you may not be the right fit for ours. Such an acknowledgement of a typically unspoken reality is only the first of many truths that I wish to share.There’s a simple truth often lost in today’s complex business environment – the best relationships are not always born from a cursory review of resumes and case studies, results and return on investment. We aren’t defined by what we do, but by the beliefs that underlie these actions. It follows that inspired work is born from strong beliefs, and strong business relationships from inspired work. Inspired work is honest, creative, passionate, smart, meaningful and cost-effective. The kind of work that everyone involved can be proud of. The kind of work we live to do. The simple truth shared and embraced by everyone at emg3.I’ve built a successful 25-year career and business around this truth. If I measured success differently, I wouldn’t have left the corporate marketing positions and conglomerate-owned agencies I’ve served and led in the past. I wouldn’t have said “no” to profitable business that I didn’t believe in – lucrative projects promoting products that make a questionable contribution to humanity. I wouldn’t have moved to a place known more for its beauty than its business environment. And I wouldn’t be so incredibly proud of the people who have chosen this road less traveled with me. Not just our dedicated and brilliant employees, but our many friends and family members who are just as vital to our success and happiness through their support.Of note, the choice to live and work in Maine has had a profound impact on my approach to business and this agency. For some, public perception of this place and its people would have elicited concern about an agency’s ability to attract both high-caliber personnel and national clientele. As you’ll see from our work examples and find demonstrated in the accolades we’ve received, the truth defies this perception. In fact, this land of lobsters and lakes, mountains and moorings has fueled our growth. Hard working people have called it home for generations, and the migration of urban expatriates in search of a better quality of life has grown from a trickle to a torrent in recent years. They’ve brought their families, their skills, their values and aspirations with them. While our “big city” competitors struggle to retain qualified staff who frequently jump between jobs and agencies looking for advantage, our employees – “real” Mainers and welcome transplants – have already found what they are looking for…the chance to marry inspired work with a meaningful life. As a result, emg3 has become a haven for hard working, happy people. I am lucky to be one of them.It may be cliché to say that the truth will set you free. But for me, the truth has offered the freedom to build relationships that endure and pursue work that means something. Work for companies that develop innovative technologies designed to improve life. Work for brands that help celebrate our heroes – on playing fields and in performance halls. Work for organizations that challenge people to transcend today’s habits and achieve tomorrow’s critical wellness and sustainability goals. Work for visionary clients, whose pursuit of their business objectives is informed by their own sense of greater purpose. Perhaps most importantly, work for and with inspired people, ready to partner with others who believe. In these areas – for these people – we excel.It follows that in other areas – and for other people – we may not. If you produce or promote a product or lifestyle we don’t support, we can’t help you. If you’re indecisive (looking to invite 10 agencies to participate in an RFP, perhaps?), you won’t like our style. If you only use words like “vendor” or “supplier” to describe your agency partners, you won’t appreciate our approach. If you are looking to direct or dictate, absent meaningful dialogue, we won’t have a fruitful collaboration. If you’re wholly focused on superlatives (“maximize,” “amplify,” etc.) or acronyms (“ROI,” “ROO,” “CPM,” etc.), our counsel may not resonate. And if finding the “lowest cost provider” is paramount, look elsewhere (but if you’re looking for value – great quality at the lowest possible expense – you’ve come to the right place!). There are a host of “big” agencies out there that will speak your language. But will they listen to your needs, and speak the truth when you need to hear it? emg3 does. emg3 will continue to do so. And our voices will fuel superior work, performed by some of the smartest and most skilled professionals in the industry – at fee levels typically 20-30% lower than competitive agencies. As an added bonus, we don’t just do green or list “green” in our capabilities section. We are green. It’s in our DNA as residents and environmental enthusiasts here in the greenest state in the country. Because inspired work is always conscious of its impact on cost and community, and inspired workers make “doing the right thing” a universal objective.My hope is that this website helps you better understand what we do – and that these words give you a better sense of who we are. If the truth resonates with you, I’d like to hear from you – and build a successful relationship measured in ways we can both believe in.Truthfully,Steve WoodsPresident / CEO
First, I want to thank you for visiting our website and taking the time to learn more about emg3. As a current or prospective client, ally or employee, your visit is part of a necessary “deep dive” into who we are and what we do. Within the site, I hope you find evidence of a body of work worthy of your association. That’s the critical first step in any search for a trusted partner – and I’m confident we have the expertise, resources and capabilities to warrant such trust. But we still may not be the right fit for you or your business. And you may not be the right fit for ours. Such an acknowledgement of a typically unspoken reality is only the first of many truths that I wish to share.
There’s a simple truth often lost in today’s complex business environment – the best relationships are not always born from a cursory review of resumes and case studies, results and return on investment. We aren’t defined by what we do, but by the beliefs that underlie these actions. It follows that inspired work is born from strong beliefs, and strong business relationships from inspired work. Inspired work is honest, creative, passionate, smart, meaningful and cost-effective. The kind of work that everyone involved can be proud of. The kind of work we live to do. The simple truth shared and embraced by everyone at emg3.
I’ve built a successful 25-year career and business around this truth. If I measured success differently, I wouldn’t have left the corporate marketing positions and conglomerate-owned agencies I’ve served and led in the past. I wouldn’t have said “no” to profitable business that I didn’t believe in – lucrative projects promoting products that make a questionable contribution to humanity. I wouldn’t have moved to a place known more for its beauty than its business environment. And I wouldn’t be so incredibly proud of the people who have chosen this road less traveled with me. Not just our dedicated and brilliant employees, but our many friends and family members who are just as vital to our success and happiness through their support.
Of note, the choice to live and work in Maine has had a profound impact on my approach to business and this agency. For some, public perception of this place and its people would have elicited concern about an agency’s ability to attract both high-caliber personnel and national clientele. As you’ll see from our work examples and find demonstrated in the accolades we’ve received, the truth defies this perception. In fact, this land of lobsters and lakes, mountains and moorings has fueled our growth. Hard working people have called it home for generations, and the migration of urban expatriates in search of a better quality of life has grown from a trickle to a torrent in recent years. They’ve brought their families, their skills, their values and aspirations with them. While our “big city” competitors struggle to retain qualified staff who frequently jump between jobs and agencies looking for advantage, our employees – “real” Mainers and welcome transplants – have already found what they are looking for…the chance to marry inspired work with a meaningful life. As a result, emg3 has become a haven for hard working, happy people. I am lucky to be one of them.
It may be cliché to say that the truth will set you free. But for me, the truth has offered the freedom to build relationships that endure and pursue work that means something. Work for companies that develop innovative technologies designed to improve life. Work for brands that help celebrate our heroes – on playing fields and in performance halls. Work for organizations that challenge people to transcend today’s habits and achieve tomorrow’s critical wellness and sustainability goals. Work for visionary clients, whose pursuit of their business objectives is informed by their own sense of greater purpose. Perhaps most importantly, work for and with inspired people, ready to partner with others who believe. In these areas – for these people – we excel.
It follows that in other areas – and for other people – we may not. If you produce or promote a product or lifestyle we don’t support, we can’t help you. If you’re indecisive (looking to invite 10 agencies to participate in an RFP, perhaps?), you won’t like our style. If you only use words like “vendor” or “supplier” to describe your agency partners, you won’t appreciate our approach. If you are looking to direct or dictate, absent meaningful dialogue, we won’t have a fruitful collaboration. If you’re wholly focused on superlatives (“maximize,” “amplify,” etc.) or acronyms (“ROI,” “ROO,” “CPM,” etc.), our counsel may not resonate. And if finding the “lowest cost provider” is paramount, look elsewhere (but if you’re looking for value – great quality at the lowest possible expense – you’ve come to the right place!). There are a host of “big” agencies out there that will speak your language. But will they listen to your needs, and speak the truth when you need to hear it?
emg3 does. emg3 will continue to do so. And our voices will fuel superior work, performed by some of the smartest and most skilled professionals in the industry – at fee levels typically 20-30% lower than competitive agencies. As an added bonus, we don’t just do green or list “green” in our capabilities section. We are green. It’s in our DNA as residents and environmental enthusiasts here in the greenest state in the country. Because inspired work is always conscious of its impact on cost and community, and inspired workers make “doing the right thing” a universal objective.
My hope is that this website helps you better understand what we do – and that these words give you a better sense of who we are. If the truth resonates with you, I’d like to hear from you – and build a successful relationship measured in ways we can both believe in.
Truthfully,
Steve Woods
President / CEO
CONTACT
emg3 Headquarters380 US Route 1Falmouth, ME 04105888.884.4660 tf207.828.4700 b207.828.4704 fGoogle Map
emg3 Headquarters
380 US Route 1
Falmouth, ME 04105
888.884.4660 tf
207.828.4700 b
207.828.4704 f
Google Map
Interested in working with emg3 on an upcoming project? Please forward an RFP, creative brief, and/or other introductory information directly to Steve Woods, President. To discuss a project or find out more about emg3's capabilities, feel free to contact Steve Woods directly at:(888) 884-4660EMAIL STEVE WOODS@
Interested in working with emg3 on an upcoming project? Please forward an RFP, creative brief, and/or other introductory information directly to Steve Woods, President. To discuss a project or find out more about emg3's capabilities, feel free to contact Steve Woods directly at:
(888) 884-4660
EMAIL STEVE WOODS@
Staffing agencies and independent staff can inquire about opportunities to work with emg3. Independent staff should email a cover letter, resume, and photos with their submission.EMAIL STAFFING@You can also mail hard copies to our headquarters location:emg3attention: Staffing Department380 US Route 1Falmouth, ME 04105No phone inquires please.
Staffing agencies and independent staff can inquire about opportunities to work with emg3. Independent staff should email a cover letter, resume, and photos with their submission.
EMAIL STAFFING@
You can also mail hard copies to our headquarters location:
emg3
attention: Staffing Department
No phone inquires please.
Please email a cover letter and resume to our Human Resource Department.EMAIL HR@You can also send a hard copy to:emg3attention: Human Resources380 US Route 1Falmouth, ME 04105No phone inquires please.
Please email a cover letter and resume to our Human Resource Department.
EMAIL HR@
You can also send a hard copy to:
attention: Human Resources
If you are a service provider, event property, or other party interested in a potential partnership with emg3 and our clients, please forward an email description of your goods / services / event to us.EMAIL PARTNER@You can also mail hard copies to our headquarters location:emg3attention: Procurement Department380 US Route 1Falmouth, ME 04105No phone inquires please.
If you are a service provider, event property, or other party interested in a potential partnership with emg3 and our clients, please forward an email description of your goods / services / event to us.
EMAIL PARTNER@
attention: Procurement Department
CONTACT INFORMATION / FORM
NEW BUSINESS INQUIRIES
FIELD STAFFING OPPORTUNITIES
EMPLOYMENT OPPORTUNITIES
PARTNERSHIP OPPORTUNITIES
