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Portland, ME (March 22, 2007) – Olympus America Inc. has selected its new agency-of-record – emg3, a Portland, Maine-based event marketing agency – to manage its top-tier sponsorship presence at the USTA’s US Open tennis championship and at US Open Series tournaments. The emg3 activations for Olympus will include fan interaction, product trial, staffing, partnerships, and hospitality at the championship event in Flushing Meadows, New York, as well as at eight US Open Series events just prior to the championship. “We’ve engaged emg3 to assist in bringing our newest medical technology products to our healthcare customers with the Olympus OnSite™ mobile marketing program, as well as to handle our presence at major corporate events like Musikfest in the past,” says Olympus’ President & COO Mark Gumz, “Based on the success of those programs, it was a natural progression to entrust emg3 with our presence at the US Open.” “Our accumulated experience in sports marketing makes us very comfortable handling events of this magnitude,” says emg3 President & CEO Steve Woods. Other current sports activations for emg3 include managing the NASCAR presence for Levi Strauss’ Signature brand and acting as agency-of-record for the Jimmie Johnson Foundation for the current NASCAR champion. Woods’ sports management background includes time as an NBA player’s agent, MLB player’s agent, sports columnist for Knight-Ridder, and nine years as an Adjunct Professor of About Olympus Olympus serves healthcare and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit www.olympusamerica.com. About emg3 |
