(Portland, ME) – May 21, 2007. Independent event marketing agency emg3 has just won prestigious 2007 Ex Awards for two separate Wal-Mart mobile marketing tours, becoming the first agency to win Ex Awards in mobile event marketing categories in three consecutive years. The Ex Awards are presented annually for all forms of experiential marketing in 26 categories by Event Marketer magazine.

emg3 won this year’s Ex Awards in the Best Mobile Tour category for its “Diabetes Aware & Care,” and in the Best Multi-Cultural Event category for its “Pasión por el Fútbol.” Both mobile tours were created to increase channel sales and awareness for Wal-Mart and various co-sponsors by visiting Wal-Mart locations across the country. emg3 had previously won two Ex Awards in 2005 for its “OnSite” program for client Olympus America, and another in 2006 for its “Fit Pit” program for client Levi Strauss & Co.

The “Pasión por el Fútbol” program engaged consumers during soccer’s World Cup at more than 150 high Hispanic-index Wal-Mart stores throughout the U.S. southwest and Florida with parking-lot soccer clinics given in a completely bi-lingual environment. Co-sponsors of the program included Coca-Cola, ConAgra, Kellogg’s, Doritos, and X-Box, who provided a combination of free samples and experiences.

The “Diabetes Aware & Care” program provided free tests for cholesterol, blood sugar, and blood pressure to over 30,000 Wal-Mart customers across the country using five separate medical teams. Ultimately, 16 co-sponsors included Pfizer, Johnson & Johnson, Bayer, Kraft Foods, and Unilever. The value of the tests provided to consumers is estimated at $9 million, and customers would virtually follow the mobile tours into Wal-Mart parking lots to take advantage of the opportunity.

“We’ve clearly established mobile tour marketing as one of our core competencies,” says emg3 president Steve Woods. Other agency services include sports activations, retailtainment, in-store sampling, and grass-roots marketing. emg3 was recently recognized by Event Marketer as one of the fastest-growing event marketing agencies in the country, being founded in 2003 and projecting $20 million in top-line revenue for 2007. The agency’s current client list includes Wal-Mart, Olympus America, Ace Hardware, Hannaford Bothers (Delhaize), and GlaxoSmithKline.