emg3 M.D.
OCULUS-EVENT
3D/CAD CAPABILITIES
FIELD REPORTING
RELATIONSHIPS
B.E.S.T. Network
STYLE DRIVERS
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As the popularity of event marketing has grown, so too has the number of agencies
claiming to have event marketing expertise. In an industry where 'big ideas' generate
publicity but execution generates results, emg3 has invested significant time, money
and energy in the development
of unique resources designed to deliver impactful, innovative,
and cost-effective event marketing programs.
Style Drivers™ is a 360-degree marketing campaign created and designed by emg3 to leverage the benefits and attributes of our client’s needs specific to fashion, sports, and general entertainment.
emg3 services all aspects of the Style Drivers™ marketing campaign including program conceptualization, logo creation, mobile activation, athlete endorsements and memorable
brand-to-consumer opportunities.
For more information on emg3 and Style Drivers™ please visit
www.StyleDrivers.com
emg3 has launched a new mobile marketing service designed to provide real expertise to brands whose current mobile marketing programs are in critical condition. This new service, called emg3 MD, attempts to address the void between the great promise of mobile marketing initiatives and the often inconsistent, inefficient execution of
these programs. "As the popularity of mobile marketing has grown exponentially, so too has the number and type of agency providers claiming expertise in this area," said Steve Woods, President of emg3. "While we applaud the great work that many agencies have done in this area, we also recognize that many brands find their early forays into mobile marketing to be confusing, complicated, and costly. Coupled with ROI pressures from senior management, these issues can seriously jeopardize the success of mobile marketing efforts and derail programs before they have the opportunity to demonstrate their true value. emg3 MD has been designed to help these brands identify and correct the issues inherent in their programs, cutting costs and amplifying results in the process."
Offering two levels of service (consulting and turnkey program management), emg3 MD combines ROI analysis, consumer experience development, vehicle assessment, risk and liability consulting, routing recommendations, and other allied services into one, comprehensive service offering. Born from the experiences of key emg3 personnel, emg3 MD is grounded in the skills developed and lessons learned through dozens of successfully-revitalized programs.
To efficiently manage the many details – staff information, venue details, shipping logistics, field communications and reporting information of event marketing, emg3 has developed a unique database called Oculus. At the center of Oculus, thousands of searchable staff profiles – containing contact information, photos, demographic traits, special skills, past event performance, and other information – give emg3 the means to match staff to the unique needs of each program.
emg3, through the use of its proprietary database Oculus, has created the “B.E.S.T. Network”. Short for “Brand Experience Store Team,” this community of professional product specialists is employed on an ongoing basis and dedicated to a finite geography or group of demographically similar stores. Armed with the newest tools and supported by a dynamic infrastructure, the B.E.S.T. Network represents the next evolution for in-store Demo Staffing.
emg3's creative team leverages 3D/CAD capability to design and create rich, detailed, three-dimensional event environments. From vehicle and event set development to the creation of compelling content for multi-media presentations, this capability brings a client's brand to life.
emg3 leverages a number of proprietary systems, including customizable IVR and web-based
reporting mechanisms, to collect information from field staff while programs are executing. The information collected through these systems –
and through the 24/7 on-call support we offer
our field staff – gives emg3 the ability to make program adjustments in 'real time', improving results while events are still in progress.
emg3 has strong relationships with “best in class” vendors and service providers, including promotional talent agencies, exhibit fabricators, technology providers, fulfillment houses, insurance providers, shipping and transportation companies, and many others. We also have existing relationships with event organizers, mall management companies, retailers, sports teams, hotel properties, and others. We leverage our relationships to streamline communications, negotiate placement, pricing, and performance, and maximize our clients’ opportunities.
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